Small Kitchen and Bar: Research Case Study Report

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Small kitchen and bar
Research Case Study Report
(Student Name)
10/1/2018

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Table of Contents
Introduction......................................................................................................................................2
Overview of company......................................................................................................................2
Mission.........................................................................................................................................2
Values of SBK.............................................................................................................................3
Expansion........................................................................................................................................3
Objective and Goals of Expansion...............................................................................................3
Analysis of Market..........................................................................................................................3
Buyer Behavior............................................................................................................................4
Micro environment Analysis........................................................................................................4
Porter Five Forces Analysis.....................................................................................................4
Competitor Analysis....................................................................................................................5
Overview of First Competitor......................................................................................................5
Overview of Second Competitor..................................................................................................6
Macro environmental Analysis....................................................................................................7
Society influence on Chocolate products.................................................................................7

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PETL Analysis.............................................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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Introduction
The aim of this report is to generate emphasis on the day to day activities of the small
business. The business of the restaurants is increasing in the market at a higher rate. One of the
restaurants in Australia which is Small Bar and Kitchen is planning to expand their business at
international level. SBK is a small restaurant with innovative concept located in Sydney of
Australia. They created a loyal customer base with the high quality of items at a competitive
price. The customers of SBK belong from medium to higher income group, local population, and
tourists (Storey, 2016).
In the following context, there will be detailed discussion on the SBK and the way to
expand their business in the new market which is Singapore.
Overview of the company
Small Bar and Kitchen (SBK) is a small restaurant in Sydney of Australia. It is a high-
quality restaurant. It is established in the year 2014. The restaurant is known for their quick
service and they have a concept of doing the big things with the small steps. The whole
restaurant is managed by the Kirribilli who is the co-founder of the SBK restaurant. SBK is
based on the concept of western culture by presenting a small bar and kitchen. They cater
delicious drinks with different varieties, fantastic food with amazing service. Space is warm and
inviting and serves eclectic tapas-style dishes, perfect for sharing. It is a high-quality restaurant
with the quality meal which presents mouthwatering and tasty food with a wide range of
varieties. The SBK is famous for two reasons: one represents the person who is interested in
good or quality drink or food and another way are with the way the food is being presented