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AK1317 Strategic Plan For Tantalizing Coffee Shop Case Study

   

Added on  2020-02-24

10 Pages2704 Words115 Views
ENGINEERING MANAGEMENTBUSINESS PLANNING REPORTSTRATEGIC PLAN FOR TANTALIZING COFFEE SHOP
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Table of ContentsI.VISION AND MISSION.......................................................................................................3II.BUSINESS MODEL CANVAS............................................................................................3A.The current state................................................................................................................3B.Future state.........................................................................................................................5III.VALUE CHAIN ANALYSIS............................................................................................6A.Primary activities...............................................................................................................6B.Support activities...............................................................................................................7IV.IMPLEMENTATION OF STRATEGIC PLAN............................................................8V.IMPACT OF THE STRATEGY ON THE ENVIRONMENT AND SOCIETY.............92
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STRATEGIC PLAN FOR TANTALIZING COFFEE SHOPI.VISION AND MISSIONThe vision of Tantalizing coffee shop is: To become the most outstanding coffee restaurant in terms of the services we offer and customer satisfaction.Mission: to win our customers’ loyalty at the first service. Once served, forever a loyal customer.II.BUSINESS MODEL CANVASA business model canvas is a tool for creating and analyzing business models. A.The current stateAs it is, the coffee shop is quite small and congested. The customers cannot get enough sitting space to relax well and stretch over for some more time after they have been served because theyhave to pave way for other customers who are flocking in. An approved kitchen doesn’t exist for preparing food. In addition, the business opens at 8 am and closes at 5 pm under the operation of one manager who acts as a barrister and two waiter/customer service staff. Below is a detailed analysis of the current state of Tantalizing coffee shop through the business model canvas:a)Customer segmentsThe customers being served at the moment are made up of a majority of youth, ranging from the age of 20 and 35. They make the largest percentage of customers that I have and they are loyal. They are mostly from the neighborhood and the outskirts of the town. Sometimes the business may get new customers who may make stop overs on their way to visiting scenic places. At times it may just be passersby. When they stream into the restaurant, the customers normally want to be served coffee, other drinks and some snacks. These are usually readily available for the clients whenever they order. However, there are instances when some clients may stop by and order some food or a variety of drinks that are not in the restaurant’s menu. When such instances occur, I have to refer them to the next nearby restaurants for them to get what they need. This has been a limitation because thebusiness tends to lose customers who could have been loyal, when I refer them to other places.b)Value propositions
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