Growth Opportunities, Ansoff Growth Matrix, Funding, Exit and Succession Options, Business Plan for Small Stuff UK

Unit 42- Assessment

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
1. Growth opportunities for a company.................................................................................3
2. Ansoff growth vector matrix..............................................................................................4
3. Presenting sources of funding............................................................................................6
4. Presenting different exit and succession options...............................................................7
5. Business plan......................................................................................................................8
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13

INTRODUCTION
In this competitive era, most of the company develop new growth opportunities
because pandemic hit the business growth in negative manner. Thus, the present study is
based upon Small Stuff UK that offer children clothing in UK. The study will determine
growth opportunities of UK and provide Ansoff growth vector matrix by suggesting the best
part for quoted firm. Also, it determine the best funding source so that owner can start new
business within a limited tenure. Further, it provides business plan in which all the criteria
considered that helps to determine the business growth opportunities.
1. Growth opportunities for a company
In order to expand the business into new market, it is necessary to consider the below
mentioned points:
Target audience: In this, company should determine the demographic information of
the customers because without analyzing the target audience it will not be possible to expand
internationally (Kovalenko, Kovalenko and Yakovleva, 2021). With the help of this,
organization is able to determine whether it is feasible to expand in this sector. On the other
note, choosing the audience from range of public will affect the business performance and
decline the image globally.
Competitor analysis: During expansion, it is necessary to ascertain the rivalries
because it helps to set pricing and promotional tool. The advantage of consider this factor is
to ascertain the competitor’s strength and weakness to determine the gap in market ( Sidik,
Hidayati and Nurmala, 2020). On contrary note, if competitors strategy did not be identified
then company is not able to identify the business strategy.
External environment: Through this company ascertain different external factor to
develop strategy which includes political, social and environmental. That is why, the benefit
of determining this factor is such that it will help to make decision accordingly like if there is
a fluctuation in economy of a country then it affect the business performance. However,
without considering this might leads towards a wrong decision and create adverse impact
over performance
Suppliers: If the country have enough suppliers then it will be easy for the business to
reach range audience and that is why, it is considered under growth opportunities. The

biggest advantage of using this factor is such that it will help SME to attract range of
customers and satisfy their need (Sudarma and Sari, 2020). Whereas, if the company do not
have such suppliers at international level, the performance will be ruin due to not offering the
effective products to the company.
2. Ansoff growth vector matrix
The model is used by the companies in order to analyse as well as plan the strategies
for growth such that it determine how the firm can grow by analysing the risk pertaining to
each strategy. There are four different growth strategy which are as mentioned below:
Market penetration: It is all about focuses on increasing sales by offering existing
products to an existing market. In the context of chosen SME, it can be stated that company
can enhance the sales by adopting different discount strategy that helps to improve the
business performance and raise sales (Jintana, Sopadang and Ramingwong, 2021).
Advantage:
 It is simple to execute
 This strategy is cost effective
Disadvantage:
 The strategy do not provide immediate results.
 Rewards are not factored into the tool (Krupina, 2021).
Product Development: Under this strategy, company introduce new products into an
existing market. This in turn assist to create a positive impression over the customer and in
the context of Small Stuff UK it can add new service like AI or robotics that helps to
improve the business operations and create a better outcome for the welfare of a company.
Advantage:
 Attract new customer and contribute to raise customer base
 Simple to implement that assist to gain extra.
Disadvantage:
 Costly method and that is why, SME do not implement the same.