Smart Car Parking Solution: Promotional Mix and Social Media Strategy

This article discusses the importance of using a promotional mix and social media strategy for a smart car parking solution business. It explains how to effectively communicate with the target audience and promote the service using platforms such as Facebook, Twitter, YouTube, and Instagram. The article also provides insights from relevant studies on social media marketing.

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Name of the Student
Name of the University
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Portfolio 6
Any business in present day must use the tool of promotional mix in order to establish the
business well and interact with the consumers. The idea of smart car parking solution is creative
and it will necessitate appropriate “communication plan” in order to make the “target audience”
convinced about the utility and the advantage of the service (De Vries et al., 2012). It is one of
the most significant prerequisite of the commuters in all important cities to get available a well-
developed smart parking system. Because of very less parking spaces and increasing number of
vehicles this has become a big problem nowadays. This business will partner with owners of
spaces in the Australian cities and provide these places as parking areas for the commuters
against charge. The social media platforms that will be used in the process of communication
are: “Facebook, Twitter, YouTube and Instagram”. The various accounts of the company in
various social media platforms will be linked so that the posts are shared in all these places.
Audio visual advertisements are very useful in explaining the services to the clients. A dedicated
audio visual advertisement can be devised in order to explain how parking areas will be booked
and designated to the clients (De Vries et al., 2012).
Facebook: “The Company will have their official page in the platform which will have all the
information regarding the service and how it should be used especially the advantages it has over
the other companies that provide similar kind of services” (Vinerean et al., 2013). The company
will regularly post about the traffic and parking situation in the city and the possible parking
areas that are available. The business will also select for the “paid promotion” choice and will
endorse the business and the service among the target market who are the car owners, both two
wheeler and 4 wheeler that may use their service (Ashley & Tuten, 2015).

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Twitter: Twitter feeds can be used to dynamically communicate with the clients and give live
feed about the situations. “The company will be continuously tweeting and re-tweeting the
conversations with the customers. This will be a dynamic communication of sorts with the
customers” (Ashley & Tuten, 2015).
YouTube: Targeted audience will be approached by displaying the audio visual that explains
about the service provided by the company in YouTube (Ashley & Tuten, 2015). The video will
explain how the service will solve the problem of parking and how easily parking areas can be
pre-booked.

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Reference: APA
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages:
An investigation of the effects of social media marketing. Journal of interactive
marketing, 26(2), 83-91.
Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media
marketing on online consumer behavior. International Journal of Business and
Management, 8(14), 66.