Smart Car Parking Solution: Promotional Mix and Social Media Strategy

Running head: TOPIC
Topic
Name of the Student
Name of the University
Author’s note

1TOPIC
Portfolio 6
Any business in present day must use the tool of promotional mix in order to establish the
business well and interact with the consumers. The idea of smart car parking solution is creative
and it will necessitate appropriate “communication plan” in order to make the “target audience”
convinced about the utility and the advantage of the service (De Vries et al., 2012). It is one of
the most significant prerequisite of the commuters in all important cities to get available a well-
developed smart parking system. Because of very less parking spaces and increasing number of
vehicles this has become a big problem nowadays. This business will partner with owners of
spaces in the Australian cities and provide these places as parking areas for the commuters
against charge. The social media platforms that will be used in the process of communication
are: “Facebook, Twitter, YouTube and Instagram”. The various accounts of the company in
various social media platforms will be linked so that the posts are shared in all these places.
Audio visual advertisements are very useful in explaining the services to the clients. A dedicated
audio visual advertisement can be devised in order to explain how parking areas will be booked
and designated to the clients (De Vries et al., 2012).
Facebook: “The Company will have their official page in the platform which will have all the
information regarding the service and how it should be used especially the advantages it has over
the other companies that provide similar kind of services” (Vinerean et al., 2013). The company
will regularly post about the traffic and parking situation in the city and the possible parking
areas that are available. The business will also select for the “paid promotion” choice and will
endorse the business and the service among the target market who are the car owners, both two
wheeler and 4 wheeler that may use their service (Ashley & Tuten, 2015).