Smart Suitcase is a UK-based business offering a variety of luggage and suitcases that can self-move, making travel easy and relaxing. Their vision is to make individuals' lives easy and smart through offering suitcases that can move by themselves without any kind of efforts by humans. The marketing plan includes competitive pricing, online and distribution channel sales, and social media promotion. The SWOT analysis highlights the company's strengths in innovation and structure, weaknesses in cost and limited investor interest, opportunities in reducing effort for travellers, and threats in affordability. The company's partners are dynamic and highly competitive, always focusing on effective management and facing tough competition.
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