Smart Suitcase: Making Travel Easy and Smart

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Task
Swot Analysis
In context to the organization, the swot analysis of the company includes the following:
Strength: In reference to the organization, the skills and structure of the business and the new innovation of
making self moving suitcase is considered to be one of the important strength of the company.
Weakness: In context to the company, the major weakness is cost and the limited interest of investors in the
new project.
Opportunity: In context to the organization, the consumers and travellers are always looking for a better way to
reduce the effort of shifting and lifting heavy bags and suitcases.
Threats: In context to the organization, the major threat is cost of the product which could not be afforded by
every individual.
Results
Marketing plan
Product: In context to the organization, its main products are suitcases, bags, luggage and much more. All the
products are made with superior quality raw material.
Price: In context to the company, it will be using competitive pricing strategy in the market which is comparatively
a very difficult pricing strategy.
Place: The products of the company will be sold online and also with the help of distribution channels for the
purpose to make it reach to the end customer.
Promotion: In context to the organization, it is one of the most important aspect of the organization and it will be
using social media platforms and advertising for the purpose to promote the product.
Background Expertise
The company’s partners are dynamic and highly competitive and always focus on effective management and
facing tough competition.
Conclusion
From the above , it can be concluded that marketing is one of the most important concept of the company
operations and it really helps in surviving in the market. In addition to that, there are various marketing tools
which are discussed in the entire project.
Introduction
About the business
Smart Suitcase is basically started by two partners in the United kingdom market which offers a
variety of luggage and suitcases which can self move. In context to United Kingdom, the market for
the self moving suitcases is huge and helps in offering number of opportunities.
Vision
In context to the Smart Suitcase, it has the strong vision to make individuals life easy and smart
through offering suitcases which can move by themselves without any kind of efforts by humans.
Objectives
• To offer the best quality suitcases to the customers
• To make the business reach wider audience and make individuals travelling life easy and
relaxing.
Goals
• In context to the company, the main goal is to develop a effective marketing structure and achieve
competitive advantage.
REFERENCES
Books and Journals
Samin, O.B., Sohail, H., Omar, M. and Hummam, H., 2020, March. Accelerometer and magnetometer enabled entity
following automated suitcase. In 2020 International Conference on Emerging Trends in Smart Technologies (ICETST) (pp.
1-5). IEEE.
Adams, M. and Fleer, M., 2019. Children from Expatriate Families Moving Countries and Entering School Mid-semester:
New Entrants Transitioning into Established Practices. Children's Transitions in Everyday Life and Institutions, p.71.
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