SME and Entrepreneurial Theory: Best Practices in Marketing for Hospitality Industry

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Added on 2023/06/12

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This report discusses SME and entrepreneurial theory, the characteristics and importance of SMEs, and best practices in marketing for the hospitality industry. It provides an overview of two SME hotels and their marketing strategies, including word of mouth marketing and telemarketing. The report concludes with advantages and disadvantages of these marketing strategies and effective strategies for telemarketing.

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SME and Entrepreneurial Theory: Best Practices in Marketing for Hospitality Industry

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