This study focuses on the effective strategies for small and medium enterprise expansion through a case study of P&S Logistic SME. It covers the application of Ansoff’s matrix, SMART analysis, market analysis, and more. The study also discusses the pros and cons of these strategies and how they can influence business performance. The subject of the study is business expansion and growth, and the course code and name are not mentioned. The study does not mention any specific college or university.