Management and Organizations in a Global Environment Report on Snap Inc.

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Management and Organizations in a Global Environment
Report
4/23/2018
Student Name

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Contents
Introduction................................................................................................................................1
Task 1.........................................................................................................................................1
Task 2.........................................................................................................................................2
Cultural Web..........................................................................................................................3
Symbol................................................................................................................................3
Control Systems..................................................................................................................3
Ritual and Routines.............................................................................................................3
Task 3.........................................................................................................................................4
SWOT analysis.......................................................................................................................4
Ansoff Matrix.........................................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................8

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Introduction
The report highlights facts about the company Snap Inc. The report discusses the matter
related to the structure of the organization, its market value, scope and scale of its business
operations. The elements used in the organization have been discussed here in the report. The
modern approach used by the management in the company. Also the innovative strategic
objectives of management are discussed in the report (Seidl, 2016).
Task 1
Snap Inc. is an American based technology and social media company, founded on
September16, 2011. Company is providing the four products Snapchat, Bitmojis, Spectacles
and Zenly. Snapchat is the fastest way to share the photos and videos to your loved ones.
Basically snapchat is the multimedia messaging app gets popularity in North America and
Europe. Evan Spiegel, Bobby Murphy, and Reggie Brown are the founder of Snapchat.
Developer of Snapchat is a public company; called Snap Inc. Snap Inc. is claims to be the
best camera company. Snapchat is available in 22 languages and developed by Snap Inc.
Snapchat is working on Android (65.3 MB) and iOS (243.9MB). Snapchat updates every
couple of weeks along with that add new features or change the core functions of app. The
market value of snapchat assumes to be around $250 billion when values at IPO (Initial
Public Offer). The day’s range of Snap Inc. Company market value is lies between $14.94
and $15.42. The company’s 52 weeks range lies from $11.28-$23.57 (Financial Times,
2018). It can be seen that the earning per share of the company is showing the highest trend.
The market price shows the increasing g trends in the market (Aykin, 2016).
Particulars (in $'s)

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Years 2014 2015 2016 2017 2018
Market price 13.69 14.3
14.8
2 14.57 14.88
(Wall Street Journal, 2018)
Organisational Structure of Snap Inc.
Snap Inc. began about six years ago; its organizational structure has played an important role
in the functioning and expansion of the company. The company is run by the two founders,
along with 5 executive officers and 1859 employees. In the organisation, there is a use of
decentralisation in the organisation. The executive officers have the right to appoint the new
staff and every employee of the company given the same rights and decision making power.
Each aspect of company’s operations ranging from its product development to its financial
decision and legal obligations/acquisitions/mergers, are organized by the middle level staff.
The company clearly shows the leader oriented structure with their public venture. Their
organizational practice shows that they require highly skilled employees so that the
immediate decision can be taken by the company without delaying the external opportunities.
The approach opted by the company is unique and also require a high level of investment in
hiring the skilled and trained employees. The possible growth and opportunity company is
gaining and experiencing from the market is because of their executives and employees and
their organizational structure.
Task 2
The managers in the Snap Inc. can use the system approach in its organization. Managers
have to make decisions on a daily basis as they are operating the dynamic business
environment. The system approach is suitable for the organization which is working in the