Video Editing: Market Trends and DaVinci Resolve 15

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Microeconomics
Essay
6/18/2018
Student Name

Video editing can be defined as the manipulation of the video. The arrangements of the shots
are done by the video editor. Use of video editing is nowadays skyrocketing in the market.
One of the companies DaVinci resolve 15 is giving the professional editing in their work by
charging very nominal amount for the same. In the market, this company found to have the
monopoly over the market. It is used to structure and present all the information including all
the films and television shows, video essays and advertisement (Bonneel, Sunkavalli,
Tompkin, Sun Paris & Pfister, 2014).
In this competitive market, there is a variety of editing coming up in the market which
includes the linear video editing, non-linear video editing, vision mixing, online and offline
video editing. These editings are taking the high speed in the market due to demand in the
market. The increasing demand for the video editor increased the supplier of video editor in
the market.
In the market, there are various video editing app is available but by using that application in
editing does not give satisfaction to the consumer which they are getting from the person
making the editing in the video. The fusion used by the company is differentiating from all
these apps editing as the experts are appointed for same. These differentiations in the editing
make the company earn long-run profits in the market (Dancyger, 2014).
The company is using the virtual integration in its business which replaced the need for
physical delivery, produce by the company. With the use of internet company can transfer its
video to the client. This will be done on the basis of the brand loyalty and reliability by the
company.
Another reason to have the demand for these video in the market is the high availability of
the video maker in the market at very low cost. Low cost implies that there will be high
demand as the law of demand states that there is an inverse relationship between the price and