Situational analysis of Snowplanet Company and Whittaker’s Artisan

RUNNING HEAD: Situational analysis of Company 0 | P a g e
Snowplanet Company and Whittaker’s Artisan
Situational analysis

Situational analysis of Company 1 | P a g e
Table of Contents
A. Introduction.........................................................................................................................................2
Description of company...........................................................................................................................2
B. Situational analysis for Snow planet....................................................................................................3
Internal Macro environment........................................................................................................................3
C. External Macro- Environment..........................................................................................................6
D. External macro environment................................................................................................................7
E. SWOT Analysis.....................................................................................................................................8
F. Situational analysis of Whittaker’s Artisan........................................................................................10
Internal environment.................................................................................................................................10
G. External macro environment..............................................................................................................13
H. Internal environment..........................................................................................................................15
I. Comparative analysis.........................................................................................................................16
Commonalities.......................................................................................................................................16
Differences............................................................................................................................................17
K. References.........................................................................................................................................19

Situational analysis of Company 2 | P a g e
A. Introduction
With the changes in economic conditions, the organization has been using the strategic
business functioning with a view to meet their certain goals and objectives. In this report,
situational analyses of two companies have been taken into consideration. It is evaluated that
both companies have been running their business on the international level. The purpose of this
report is to analysis both companies by evaluating strength, weakness, opportunity, and threats.
Description of company
Snowplanet Company
Snow planet is an indoor snow recreation center in Sliverdale on the Hibiscus coast in New
Zealand. Snowplanet is the first indoor snow facility that was started in March 2005. The firm
provides ski rentals and lessons and renders a wide range of programs for all capabilities and
provides group bookings for business and schools. It also provides various types of off-snow
services to the customers.
Whittaker’s Artisan
It is a chocolate manufacturing company. Whittaker's Artisan collection is a range of six 100g
blocks for chocolate lovers, featuring local ingredient sourced from the Pacific and New
Zealand. Heilala provides vanilla chocolates and other products to the customers in New Zealand
(Whittakers, 2018). Whittaker's opened in 1920 to make their first blocks and now it has become
the favorite blocks in New Zealand. It uses most significant precise machinery to deliver the
most delicious and yummy chocolates in the market. There are many iconic collaborations and
corporations with 100s and 1000s, all blacks, L&P and Jelly tip. Whittaker’s artisan uses various
advertisement and promotion tools and techniques to attract more consumers in the marketplace
(Whittakers, 2018).

Situational analysis of Company 3 | P a g e
B. Situational analysis for Snow planet
Situation analysis is done by the company to examine and evaluates the strengths and
weaknesses of the competitors. SWOT analysis, pestle analysis, and porter five forces analysis
are done by Snowplanet to gain competitive benefits in the global market.
Internal Macro environment
An internal environment is encompassed by the various factors such as current employees,
customers, and management within the organization. These factors also affect the growth and
success of the firm. Snow planet uses marketing mix strategies to overcome the competitors in
the market. The marketing mix for the company has been stated below.
Product- The product mix strategy plays a vital role to attract and retain the customers by
providing innovative products. Snow planet provides Ski rentals and group bookings to the
customers across the world. It has been designing perfect weakened and holiday packages for the
clients through its amazing offers. The main weakness of the Snow planet is related to its
financial constraints. Due to the high fixed investment, it has faced the complex issue in its cost
of capital. The high legal compliance of New Zealand has also resulted in high penalties to the
company.
Price- The people in New Zealand are highly attractive towards the offers and high discounts.
The company has followed cost leadership strategy to attract more clients in New Zealand. It has
been analyzed that due to low pricing for its products, the company has kept its profit very low
which will eventually decrease the value creation capacity of the company.
Place- It has opened up its outlets in various places in New Zealand. It has also invested its
capital in other countries with a view to attracting more clients. It has also set up two to five units
in New Zealand to increase its overall return on capital employed. The main issue is related to
increased employee turnover. It has also reduced its overall return on capital employed. It has
also decreased its investment which will destruct the operating activities of its different business
units.

Situational analysis of Company 4 | P a g e
Promotion- Snowplanet Company needs to promote its business by setting up seminars and
online advertisement. It has also used search engine optimization to implement the effective
promotional planning. Snow planet has kept the price of its tickets very low with a view to
attracting more clients. Therefore, it will eventually reduce the overall return on capital
employed. It has invested the high amount of capital in its online advertisement plan which
increases its overall cost of capital.
Strength Wight Rating Weighted
score
Product .4 4 1.6
Price .3 3 .9
Place .2 5 1.0
Promotion .1 4 .4
Total 1 3.9
Weakness
Product .03 3 .9
Price .2 4 .8
Place .3 4 1.2
Promotion .2 2 .4

Situational analysis of Company 5 | P a g e
Total 1 3.3