logo

Social Electronic Commerce | Report - MKBU 4505

   

Added on  2020-03-04

15 Pages3433 Words138 Views
Business Development
 | 
 | 
 | 
Opportunities and problems of social electronic commerceCourse:Name:
Social Electronic Commerce | Report - MKBU 4505_1

1Executive summaryThis report focuses on the opportunities and problems of social electronic commerce. It highlights certain issues related to social media advancement and its relation to e-commerce,as it creates various opportunities to business organizations but also problems. Managing both ofthe opportunities and challenges, needs experience in dealing with social networks to succeed inengaging a growing number of users in the business. The report consists of three sections thatdiscusses opportunities and problems and provides strategies to overcome the problems.
Social Electronic Commerce | Report - MKBU 4505_2

2Table of contentsIntroduction....................................................................................................................................3First: Opportunities of social electronic commerce........................................................................4Second: Problems of social electronic commerce...........................................................................7Third: Strategies to reduce risks in social commerce...................................................................10Conclusion....................................................................................................................................10References.....................................................................................................................................12
Social Electronic Commerce | Report - MKBU 4505_3

3IntroductionThe advance in social media application development caused the new paradigm of e-commercerepresented in the social commerce. Social media applications facilitate on-line shoppingactivities of products and services. Business organizations have to develop their websites onsocial media, according to consumer preferences to facilitate their transaction in the socialcontext. Social commerce brings e-commerce to the social media context and the social media atthe same time could be transferred to the e-commerce website. Although social commercemainly refers to practicing e-commerce activities within the social media context. Socialcommerce is mainly dedicated to the social activities as collaboration, information sharing andnetworking[ CITATION Hua15 \l 1033 ].The social interaction of users is due to the wide spread of the social networking sites.Consumers are free to join the social groups of their choice, communicate, share information,knowledge and practices with each other. This social interaction influences the buying behaviorof users according to the perceived information from their friends. The social commerceempowered buyers over the sellers. The social support is likely to increase the social commerceactivities and influence more buyers, as users make informed contributions among social groups.These interactions are analyzed by business organizations to know the buyers' attitudes andpredict their future activities [ CITATION Haj15 \l 1033 ].This report mainly focuses on the opportunities and challenges of the social electroniccommerce. It consists of three parts, the first part discusses the possible opportunities of socialelectronic commerce, the second part analyses the possible problems of social electroniccommerce. The third part introduces strategies to reduce risks in social commerce.
Social Electronic Commerce | Report - MKBU 4505_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
ASSIGNMENT 1: LITERATURE REVIEW.
|15
|3537
|40

E Commerce and Chief Legal Issues
|11
|2894
|126

HI6008: Literature Review on Social Electronic Commerce
|11
|3385
|207

Social E-Commerce Research Activities
|15
|4025
|449

ITECH7408 | Social Media Presence
|15
|3312
|53

Entrepreneurship in a Digital Age
|6
|944
|241