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Social E-Commerce Research Activities

   

Added on  2020-03-23

15 Pages4025 Words449 Views
Running head: BUSINESS RESEARCH ANALYSIS Business Research Analysis Name of the StudentName of the UniversityAuthor Notes

BUSINESS RESEARCH ANALYSIS1Table of ContentsIntroduction......................................................................................................................................2Project Objective.............................................................................................................................3Project Scope...................................................................................................................................4Literature Review............................................................................................................................4Definition of the terms related to social e-commerce..................................................................4Use of Social media for branding................................................................................................6Framework for the social e commerce research activities...........................................................7Issues those are associated with the application of social Electronic Commerce........................9Gaps in the Existing literature....................................................................................................11Conclusion.....................................................................................................................................11Reference.......................................................................................................................................13

BUSINESS RESEARCH ANALYSIS2IntroductionSocial commerce or social Electronic Commerce is a category under the E-Commercesection of business, which involves the use of social media platform that can help to promote andraise the popularity of online stores and websites. Communication in the form of socialinteraction is used in order to assist the customer chose their product and inform the customersabout the detailed feature or review of a product. It is important to mention in the contacts that the term social E-Commerce has beendeveloped by Yahoo in 2005, when online shopping was first introduced among the consumermarket. With the introduction of various social media platforms, the concept of social E-Commerce started to become popular among the customers. Promotional activities of theproducts by spreading detailed information and review are done with the help of social mediaplatform or in other words through social media marketing. Hence, it can be said that socialmedia platforms are used as a source of carrying out various promotional activities that is aimedto reach out to the target group of customers. The major opportunity that is associated with the concept of social e-commerce is the factthat it can help the company to directly engage with the audience customers and try tounderstand their social buying behaviour. With the rising popularity of e-commerce business, theconcept of social commerce is also increasing among the target groups of customers. One of themajor advantages of using the social media marketing as a form of social E-Commerce is due tothe fact that, the companies are able to save their expenditure that is spent on traditional form ofmarketing activities. Moreover with the rise of popularity of digital technology, social E-Commerce or social media marketing is believed to be one of the effective ways that the social

BUSINESS RESEARCH ANALYSIS3media can used to understand the social buying behaviour of the target customer groups. On theother hand, there are certain drawbacks of application of social commerce or social mediamarketing is due to the fact that it can be used by various users to spread false or fakeinformation about a company's product with the help of negative reviews. This can therebyhampered the reputation of the company. Project Objective The purpose of this project is to discuss about the opportunities and problems associatedwith the application of social e-commerce in all forms of business. With the growing popularityof social media platforms, this is used by all scales of business as one of the most effective waysto communicate with the customers and thereby have the ability to deliver the promotionalmessages. The current project is about the literature review that is related to discuss theopportunities that are associated with the use of social Electronic Commerce. The analysis that will be done in the current project is important the current context due tothe fact that it can help to highlight upon the ways that can be adopted by the companies todecide upon their social media marketing policies. It can also help to formulate ways that can beadopted by the companies to prevent the misuse of the social media networks. The objectives ofthe current project can be classified as follows. To explore the opportunities that are associated with the use of social media due to theuse of social media in e-commerce.To explore the problem those are associated with the use of social e commerce.To suggest proper ways to the company that can be adopted in order to prevent themisuse of social media networks that is used as a source of the social media network.

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