Social Enterprise

Our social enterprise produces energy technology products that provide light and energy to areas without access to electricity. Our cost-effective products include energy-saving bulbs, solar torches, solar cooking devices, fire pit, and camp stove. Our target market is the less privileged areas, especially females. We offer a competitive advantage with low prices and brand loyalty.

Running Head: SOCIAL ENTERPRISE 1
Social Enterprise
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Institution Affiliation
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SOCIAL ENTERPRISE 2
Social Enterprise
The social enterprise to be initiated is a solution to an existing problem of having areas
that lack access to light and energy. Therefore our social enterprise will produce products that
will provide light and energy to the society it has no access to electricity that can be used for
lighting and other energy purposes. Therefore, we venture in producing energy technology
products that will be able to solve such problems in society. The products will be offered to the
community at a lower price to ensure that every individual has access to lighting (Chapman,
2013). The energy technology will be comprised of energy saving bulbs, solar torches, solar
cooking devices, fire pit, and camp stove, etc.
Target market
The customers will come from the less privileged areas in the country and that do not
have access to electricity supply. The energy technology devices will be sold to the female since
they are the ones most concerned with house chores that require such devices. The female gender
require devices that will provide services at a faster rate. Therefore, they value such products that
will be able to solve their problem. Therefore, we are targeting that our most significant market
share will be from the ladies. However, that does not limit us from making our sales to the other
genders such as men and the youth who are in need of our products (Empter & Hackenberg,
2011). By offering such products, we know that we will solve various problems with the energy
issues in the homes and will have saved most of the people from having the burden of sourcing
those energy products.

SOCIAL ENTERPRISE 3
Marketing plan
We will offer energy technology products where we will be providing products that are
cost-effective and that is easy to utilize. The products are concerned with energy provision, and
we will be able to produce products at customers’ specifications. The price of the product will be
favorable and will be set in consideration of various factors. The cost will be able to give profit
to the organization and will also be geared towards making customers to have access to the
products through affordability factor. The product will be distributed to all the areas that have no
access to electricity and make them available in the market. We will also engage in reaching to
the potential customers through sales person and even through advertisement in various
platforms (Aruova, Dauzhanov, Tokmyrza, Utkelbaeva, & Shashpan, 2018). Such issues will
make our product to be realized in various areas of the country and will be able to serve multiple
needs of the people.
Competitive advantage
We will be the first company to engage in producing products with such features.
Therefore, our products are differentiated from the other products in the market. Our prices will
be low compared to those of our rivals. We will establish brand loyalty such that our products
will be able to attract many customers. Through such a strategy we will have attained a
competitive advantage over our rivals.
Why invest in our idea?
We will request the government to fund our project. The government will be able to
provide funds since the project has a more significant impact on the citizens of the country. The
project will be able to solve energy problems in the remote areas of the country. We are aware

SOCIAL ENTERPRISE 4
that the government might fail to provide the whole amount of requested funds (Cato, 2012).
Therefore, we will require funding from other sources. Consequently, we are going to ask for $
800, 000 from the government for our project.

SOCIAL ENTERPRISE 5
References
Aruova, L., Dauzhanov, N., Tokmyrza, B., Utkelbaeva, A., & Shashpan, Z. (2018). Innovative
Technologies for Producing Foam Concrete Products Using Solar Energy. International
Journal of Engineering & Technology, 7(4.7), 36-41. doi:10.14419/ijet.v7i4.7.20376
Cato, M. S. (2012). Understanding Social Enterprise: Theory & Practice20121Rory Ridley‐Duff
and Mike Bull. Understanding Social Enterprise: Theory & Practice. London: Sage
2011. Social Enterprise Journal, 8(1), 78-79. doi:10.1108/17508611211226601
Chapman, C. (2013). Assessing the Proposal. Project Governance.
doi:10.1057/9781137274618.0008
Empter, S., & Hackenberg, H. (2011). Funding - Achilles' Heel of Social Enterprises. SSRN
Electronic Journal. doi:10.2139/ssrn.2210924