Raising Awareness of HIV/AIDS

Social
Marketing

Table of Contents
RAISING AWARENESS OF HIV/AIDS ......................................................................................1
Slogan : “Its only Dangerous if you don't know it's there”.........................................................1
Target Market .............................................................................................................................1
Campaign Message.....................................................................................................................2
Justification.................................................................................................................................2
Campaign Objectives..................................................................................................................3
Promotion Location.....................................................................................................................3
Additional features or tangible objects to support social campaign...........................................3
REFERENCES ...............................................................................................................................5