Social Marketing Plan for Decreasing Cyberbullying

Running Head: SOCIAL MARKETING 0
[Company name]
Social Marketing
Cyberbullying
(student name)
9-20-2018

SOCIAL MARKETING 1
Part 1: Literature
Review on Social Issue
(Cyberbullying)

SOCIAL MARKETING 2
Cyberbullying
This essay would discuss the issue of cyberbullying. It will also discuss how to reduce this issue,
using social media. In today’s world, where social media platforms, internet access, mobile
devices are used much. Due to this, a new form of bullying has emerged. Cyberbullying includes
posting, sending, or sharing a false, harmful, and negative comment about someone on social
sites. It includes posting private or personal information that can cause humiliation or
embarrassment to someone, this could be to an extent of criminal behaviour or unlawful. (Parker,
2016).
A major concern in this regard, is that Most of the information conversed electronically is public
and permanent, if not removed or reported. A negative online character, together with those who
bully, can affect admissions in university, or job employment, or further areas of life. Another
concern is that it is persistent since 24 hours communication is possible on digital devices, I
could make more difficult for children to find relief who are victims of cyberbullying. Moreover,
parents or teachers cannot find if cyberbullying is taking place, it becomes difficult to recognize
and support children. Moreover, cyberbullying can be growing the likelihood of anxiety,
relentless, and depression. Along with additional risk issues, bullying could raise the risk of
suicide-related actions (Pallodino, 2015).

SOCIAL MARKETING 3
For Literature, analysis, justification of the knowledge gap and future , Work Illustrations of
different cyberbullying tactics based on real-life instances are Lies and false accusations, Nude
photo sharing, False identity profile, sometimes referred to as a “Sock puppet”, Bullied for being
economically challenged, Bullied for being gay, Encouraging self-harm or suicide, Doxing Over
Online Gaming, Jealousy bullying. Warning Signs a Youngster is Cyberbullying Others or is
Being Cyberbullied includes, first, visible change in the timing of device use, as well as texting.
Second, a child is trying to hide decides or screens when other people are close and avoid
discussing their act on devices (Vedder, 2014). Third, if emotional responses like anger, laughter
and upset are exhibited to happening on the device. Fourth, if starting new social media accounts
or shutting any account. Fifth, if he or she tries to avoid social situations that they use to enjoy.
Fifth, if a child becomes depressed, and is not interested in activities and people anymore could
be the sign of bullying (Savage, 2015).
Parents or teachers can take some actions if they think the child is tangled in cyberbullying. First,
notice – the signs discussed above, can be recognized. Second, talk – discuss with them about the
happening, and how it started, and people who are involved in it. Third, document – make a
record of where and what is happening. Harmful post screenshots can be taken if possible. As per