Social Media Marketing for UAE Businesses
Added on 2020-03-23
14 Pages2042 Words234 Views
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Evaluating the effectiveness of using social media as a marketing toolName of studentName of UniversityAuthor note1
AbstractThe importance of the research was to evaluate the effectiveness of using social media asa useful marketing tool by the organisations in UAE. The deductive research was followed alongwith the descriptive research design for ensuring that the primary and secondary data arecollected effectively. The analysis of data was done by using SPSS tool to represent the data ingraphical formats for ease of understanding.Table of Content2
sIntroduction......................................................................................................................................4Research question........................................................................................................................4Research aim................................................................................................................................4Research objectives......................................................................................................................4Literature Review............................................................................................................................5Social media marketing................................................................................................................5Advantages of using social media as a marketing tool................................................................5Impact of social media marketing on increased web traffic........................................................6Drawbacks....................................................................................................................................6Positive impact on consumer behaviour......................................................................................6Methodology....................................................................................................................................7Research design............................................................................................................................7Participants...................................................................................................................................7Data collection methods and techniques......................................................................................7Data analysis methods..................................................................................................................7Ethical considerations..................................................................................................................8Result...............................................................................................................................................8Conclusion.......................................................................................................................................83
References........................................................................................................................................8IntroductionThe research topic is presented to focus on the effectiveness of using social media as auseful marketing tool by the business organisations in the United Arab Emirates. Theinvolvement of social is useful for presenting messages and information to a large group ofaudience, reach people of all ages and demographics, influence the two-way communicationbetween both the customers and organisation, increase the web traffic and thereby enhance thebrand image and awareness among the people. This could attract more people and influence theirbuying behaviour by making them aware of the products and services delivered throughpromotion on the social networking websites (Armstrong et al., 2015). Research questionHow could the social media marketing enhance the web traffic and attract more customers forthe UAE companies to generate more sales revenue in business?Research hypothesisH0: There is no effectiveness of involving social media as an useful marketing tool forcompanies in UAE H1: There are various benefits of using social media as an effective marketing tool for thecompanies in UAE4
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