This presentation covers the basics of digital marketing including strategy, communication, examples, promotional mix, effectiveness and conclusion. It also analyzes how brands like Odylique and Neal's Yard Remedies utilize social media measures for effective digital marketing. The presentation is relevant for students studying digital marketing or anyone interested in understanding the basics of digital marketing.

Discover effective digital marketing strategies and social media tactics used by Odylique and Neal's Yard Remedies.

Digital Marketing: Strategy, Communication, Examples, Promotional Mix, Effectiveness and Conclusion

This presentation discusses the use of digital marketing in a specific communications strategy. It covers the concept of digital marketing strategy and digital communication strategy. It also reviews examples from Zara and H&M, analyzing their effectiveness and use of social media. The presentation concludes with the importance of digital marketing in brand awareness and customer engagement.

Use of Digital Marketing in a Specific Communications Strategy

Presentation

This presentation discusses the concept of digital marketing and its importance in promoting brands. It reviews the digital marketing strategies of Zara and H&M, and ranks their effectiveness based on their social media measures. The presentation also highlights the significance of digital communication strategy in building brand image and expanding reach.

Marketing

This presentation provides an overview of digital marketing, including strategies, communication techniques, and the effectiveness of social media measures. It explores examples of successful digital marketing campaigns by Zara and Burberry. The presentation also discusses the promotional mix and its impact on brand awareness and sales. References are included for further reading.

Digital Marketing: Strategies, Communication, and Effectiveness

Learn how digital marketing can be used in a specific communications strategy. Explore examples of Twitter and Instagram in digital marketing. Understand the contribution of Twitter and Instagram in communication strategies for Audi and Jaguar ads. Discover the promotional aspects of the marketing mix. Rank the effectiveness of Twitter and Instagram.

Use Of Digital Marketing In A Specific Communications Strategy

Introduction to Digital Marketing

This presentation provides an introduction to digital marketing and compares it with physical marketing channels. It explores the reasons behind the rapid growth and popularity of digital marketing. It also compares and contrasts digital marketing tools with physical marketing channels and e-commerce platforms. The presentation includes a plan using SOSTAC for a digital marketing campaign and discusses the concept of omni channel marketing. It concludes with a discussion on measurement techniques and actions to improve digital marketing performance.

Ateneo de Manila University

Omni Channel Digital Marketing Plan

This presentation explores the use of digital marketing in a specific communications strategy. It focuses on the examples of Starbucks and Greggs, highlighting how they utilize digital marketing to enhance their brand awareness and profitability. The effectiveness of their strategies is also evaluated using social media measures. The presentation concludes by emphasizing the importance of digital marketing in achieving specific objectives.

Digital Marketing: Strategy, Communication, Examples, Promotional Mix, Effectiveness and Conclusion

About This Document