Social media analytics for business Assignment
Added on 2021-06-18
16 Pages4342 Words153 Views
Leadership ManagementProfessional DevelopmentData Science and Big Data
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Running head: SOCIAL MEDIA ANALYTICS FOR BUSINESSSocial media analytics for businessName of the Student:Name of the University:Author note:
1SOCIAL MEDIA ANALYTICS FOR BUSINESSTable of ContentsIntroduction..........................................................................................................................2Advantages of using social media analytics in business.....................................................2Managing change in the organization..................................................................................3Planning IS development.....................................................................................................4Dealing with outsourcing.....................................................................................................6Privacy concerns..................................................................................................................7Increasing awareness...........................................................................................................9Conclusion.........................................................................................................................10Recommendations..............................................................................................................11References..........................................................................................................................13
2SOCIAL MEDIA ANALYTICS FOR BUSINESSIntroductionSocial media analytics has a great value in business as it collects data from the platformsof social media and analyzes it. The process assists to develop the business as well as assess theimpact of marketing campaigns. In addition, it makes better business decisions and develops astrong strategy. On the other hand, it enhances customer experience, increases the level ofsatisfaction and develops brand awareness in the business. There are several ways to leveragesocial media analytics for the business that is described in the present study. Social mediaanalytics assists organizations to understand the targeted audience. Moreover, social mediaanalytics can increase involvement and responsiveness in the business. The present study dealswith advantages and impact of social media analytics in business. Apart from these, managingchange in the organization, planning IS development, dealing with outsourcing and privacyconcerns for using social media analytics in the business is described in the current study.Emirate group has been selected as case study organization. Advantages of using social media analytics in businessThe utilization of social media analytics in business process assists organizations tounderstand the targeted audience. An American gaming as well as the media-streaming websiteusing social media analytics for analyzing and define specific segments of the audience, whichare considered as the most interested in the particular types of video games for offering insight aswell as effectively support its advertisement strategies of the customers. Social media is considered as one of the most cost-efficient digital marketing methodsthat are used in order to syndicate content as well as increase business visibility. Thus,
3SOCIAL MEDIA ANALYTICS FOR BUSINESSimplementation of social media strategy will increase brand recognition. On the other hand, it isimportant to involve with brand audience of customers. Thus, through investing few hours perweek, there are 91% of marketers claimed that efforts for social marketing is increased exposure.Without marketing, business on social media, it is important to inbound traffic limit for socialcustomers. Thus, social media profile adds to marketing mix as a gateway to the website. Socialmedia is known as a marketing pot of several types of people with different backgrounds. Hence,syndicating the content on several platforms as well as behavior is helpful to meet therequirements and distinctive way of thinking. However, posting on social media need to get thebusiness traffic to the business website. Social media analyst has stated that there is directincrease of search engines that helps social media to increase the rankings in search engine.With increased visibility, the business obtains more scopes for conversion. On the other hand,the better impression on visitor makes the process helpful for business.However, the couple of people comprehend the best way to deal with the impact amotivating force for particular to property (Stieglitz et al., 2014). Emirates Group is outstandingamongst other overall brands with strong corporate culture. The organization has entered throughload shipping, reliably enhances, and furthermore reestablishes their organizations in theaeroplane. Furthermore, the organization manages the requirements of target social affair ofindividuals and decision for focusing on the extended market. The organization does not give acouple of spots in the USA. Regardless, it bases on their untouchable acquisitions and likewiseupgrades. However, the organization does not offer to provide facilities for budget travellers andpersonalized services. The organization has developed relentlessly for new ages and pushedflying machine with the air transportation organizations (Moe et al., 2017). The competitororganizations for instance Gulf Air and Eihad are considered as major threats. In the current
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