Search Engine Marketing: Increasing Visibility and Traffic

Digital Marketing

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
DISCUSSION OF SEARCH ENGINE MARKETING..................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Digital marketing could be defined as the type of marketing which is focused with using
electronic devices to market the products and services. It is one of the main mode of marketing
which can help to spread awareness of all the products and services that are offered by
businesses to the customers. Some of the main examples of it are content marketing, social
media and google ads. The technique which was selected to play the simulation game is search
engine marketing (Agarwal, Birajdar and Bolia, 2019). It is a type of internet marketing which is
focused with increasing the visibility of businesses so that large number of customers could be
attracted. It is a form of paid advertising which involves the promotion of website. Main function
of it is to optimise the conversion and presence of brand. By using it the companies can increase
their visibility on search engines that can help to enhance sales and profits for the year. Apart
from this, it can also facilitate the generation of traffic on the websites where products and
services are sold to the customers. It is a form of marketing in which the businesses buy traffic
with the help of paid search listings. It is also known as an effective way to increase presence in
the search engines which can result in attraction of highly qualified traffic on the websites of
companies. SEM is a combination of strategies, tools and techniques that are used by businesses
to optimise visibility of webpages and websites to increase number of customers. There are two
main types of it which includes pay per click and organic and local SEO. This report will cover
various topics such as discussion of the technique, its uses and the way in which it is working for
businesses.
TASK 1
DISCUSSION OF SEARCH ENGINE MARKETING
Overview of the technique
Search engine marketing is one of the most effective techniques which is used by
business for the purpose of spreading awareness of all the products and services within the
targeted market. With the help of it, visibility as well as traffic at the webpages ad well as
websites of the enterprises could be increased. In order to reach to the long term business goals
such as higher number of customers, increased profits and sales it is very important for all the
entities to make sure that they are focused with such types of techniques. While playing the
simulation game this technique was selected for evaluating digital marketing (Ištvanić, Crnjac
1