Assignment on Impact of social media on the business of Atlassian

RUNNING HEAD: SOCIAL MEDIA AND BUSINESS
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Social
Media
and
Business
Essay
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SOCIAL MEDIA AND BUSINESS 1
Impact of social media on the business of Atlassian
From the last few decades, most of the businesses have grown in the industry
based on technological innovations, such as robotics, social media, artificial
intelligence, business intelligence, and many others. Many organizations have
involved technologies to improve their performance. Thus, it is a basic need of most
businesses to involve technologies in their business for success and growth in the
future. Moreover, technological innovations are helpful in various processes. In
addition, technology and engineering have provided the best services for business
as well (Abdulwahed & Hasna, 2017). This essay will provide benefits of
technological innovations in businesses, such as social media. It uses in productivity
and competitive advantages. In this essay, the role of technological innovation will
discuss in detail.
In addition, social media is beneficial for collaboration with employees as well as
customers (Cardon & Marshall, 2015). Atlassian has set up their business on behalf
of software application, which is JIRA software. Most of the customers have chosen
Atlassian because of advance technologies. It has provided other products and
services based on the requirement of its customers. In the present time, Atlassian
has provided its services to more than 150000 customers worldwide. Atlassian has
created a good reputation in the software market in less time because of its
technological innovations. Innovations have provided various opportunities for a
firm (Chesbrough, 2010).
In addition, Social Media networking sites have made changes in businesses most
frequently (Bhasin, 2018). Atlassian has established in the market because of its
technological innovations. Moreover, there are many benefits of technological
innovations in the business of Atlassian. Besides, Atlassian has started his business
with the help of JIRA software, which has provided an environment for project
development and management. It is necessary to improve the basic services of the
firm. The firm should involve technologies, such as cloud computing, artificial
intelligence, and many others. Many organizations have included social media in
their business models to improve their growth (Baden-Fuller & Haefliger, 2013).