Social Media and Marketing- Report

Added on -2020-02-24

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RUNNING HEAD: Social Media and MarketingSocial Media and MarketingSocial Media Analytics
Social Media and Marketing 1Table of ContentsIntroduction................................................................................................................................2Key features of the tool..............................................................................................................3Application of the tool...............................................................................................................4Positioning and differentiation...................................................................................................5Latest update regarding the tool.................................................................................................6Conclusion..................................................................................................................................7References..................................................................................................................................8
Social Media and Marketing 2Introduction This report has been prepared on the topic “Social Media and Marketing” in which discussionwill be made Social Media Analytics Tools. Social media analytics can be explained as the process of collecting information or data from the social media platforms and analysis is doneof the data with the help of a special tool known as Social Media Analytics Tools for taking decisions related to business. This report will discuss a Social Media Analytics tool “Quintly”which is widely used by businesses. The discussion will be made regarding the key features of the tool, the manner in which it is used and how it can be differentiated from its competitors. Figure 1: Quintly Source: (Quintly, 2017)

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