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Web & Social Media Analytics Page | 1 Samsung Web & Social Media Analytics Page | 1

   

Added on  2020-05-04

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Running Head: Web & Social Media AnalyticsTable Of ContentIntroduction...........................................................................................................................................3WebAnalytics:...............................................................................................................................................4Enriched site design & User experience.....................................................................................4Understanding the website traffic.............................................................................................4Tracking of mass user activity....................................................................................................4Popular tool of web analytics used by Samsung....................................................................................4Google Analytics:.......................................................................................................................4MOZ Analytics............................................................................................................................5Adobe........................................................................................................................................6Optimize:...................................................................................................................................6Clicky:.........................................................................................................................................6SamsungWeb & Social Media Analytics

Web & Social Media AnalyticsP a g e | 1Information one can get from web analytics.....................................................................................8Social Media Analytics...........................................................................................................................9Listening....................................................................................................................................9Monitoring & Analysis...............................................................................................................9Understanding the customer...................................................................................................10Behaviour Analysis...................................................................................................................10Social media analytics used by Samsung.............................................................................................10Sentiment analysis...........................................................................................................................10Reach and Influence........................................................................................................................11Consumer Profiling..........................................................................................................................11Consumer Behaviour.......................................................................................................................11Social media marketing tools used by Samsung..................................................................................11Keyhole....................................................................................................................................11Agora Plus................................................................................................................................11Buffer:......................................................................................................................................12Hoot suite................................................................................................................................12Klout........................................................................................................................................12Quintly.....................................................................................................................................12Big Data Analytics................................................................................................................................12Importance of Big Data....................................................................................................................12Recommendations:..............................................................................................................................13Focus on social listening..........................................................................................................13

Web & Social Media AnalyticsP a g e | 2Google Trend...........................................................................................................................13Twitter Advanced Search.........................................................................................................13Big Data Analytics....................................................................................................................13References:..........................................................................................................................................14

Web & Social Media AnalyticsP a g e | 3IntroductionSamsung Electronics is one of the world’s largest electronics company based out of South Korea (Suwon), the company has different consumer goods verticals like smartphones, LED TV, Sound system, Kitchen appliances etc. The company keeps on innovating new products for its customers and is on a mission to put a dent in the consumer electronics ecosystem. Samsung is amongst the highest spenders on web and social media; it has truly learnt and harnessed the fruits of social media. The company keeps on coming up with new marketing strategy for its online audience, and with the help of web & social media analytics tool, they improve the targeting and are able to read the data thus improving their marketing campaigns (Jung & Chung, 2016)Web and social media analytics has gained popularity right after the digital boom, and since then theindustry has been flourishing with new companies standing on a daily basis and the euphoria creating among the companies, the growth of big data, harbingers a great future for web and social media analytics (Tandoc, 2014)In context of the report, we will learn about the different web and social media analytics tools and how brands use it to their leverage, we will also see the marketing strategy of Samsung and how it further improves with the quality of the data provided by these marketing tools. Throughout the report we will focus on the marketing management, its concepts and how Samsung utilizes the tools at its disposal and works on its marketing strategy by consistently monitoring the data and results available to it.

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