Social Media And Marketing

Social Media And
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK A ..........................................................................................................................................1
A1. Describe key provisions of three or more legislation, codes of practice and national
standards relating to marketing operations.................................................................................1
A2. Explain advantages and disadvantages of using multiple media in a media plan................2
A3. Outline marketing communication options and media vehicles & analyse pros and cons of
each to Tee Shirty’s campaign....................................................................................................3
A4. Describe three or more economic, social and industry trends which impact upon the
selection of media for Tee Shirty’s campaign.............................................................................4
A5. Explain three or more influences on buyer behaviour which may impact Tee Shirty’s
campaign.....................................................................................................................................5
TASK B...........................................................................................................................................5
Meeting Notes..................................................................................................................................6
B2. Marketing Communication plan...........................................................................................6
TASK C...........................................................................................................................................8
Purpose of integrated marketing communication strategy for Tee Shirty..................................8
Target audience and their media consumption habit...................................................................8
Analysis of Tee Shity's products.................................................................................................8
Criteria for multiple media combinations...................................................................................9
Rationale for each media vehicle chosen....................................................................................9
Primary and secondary marketing media....................................................................................9
Evaluation of media styles against Tee Shirty's brand character................................................9
Budget allocation for media......................................................................................................10
Budget allocation for each media vehicle.................................................................................10
Legal and ethical constraints.....................................................................................................10
TASK D.........................................................................................................................................11
Product appeal...........................................................................................................................11
Key message and benefit communicated..................................................................................11
Supporting information.............................................................................................................11

Budget of creative work............................................................................................................11
Deadline for creative work........................................................................................................12
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13
.......................................................................................................................................................14

INTRODUCTION
Social media and marketing can be explained as the promotion of any of the commercial
activity for the purpose of earning the profit. In present scenario, it is essential because it directly
or indirectly helps organisation to represent them at a greater level. Talking about the chosen
organisation for this respective assignment is Tee Shirty which was incorporated in 2019.
Current organisation deals in the market of clothing and fashions.
The present file will be based on four different task where Task A will be based on
integrated market knowledge will be demonstrated which can help to identify that which types of
decision can be helpful for the organisation. In Task B, discussion will be related with plan and
develop marketing communication whereas Task C will have a detail knowledge regarding
formation of strategy in integrated marketing communication. Finally in last task, creative brief
will be prepared for Tee shirt, which will include supportive information, product appeal and
many more.
TASK A
A1. Describe key provisions of three or more legislation, codes of practice and national standards
relating to marketing operations.
In present scenario, rules and regulations plays the key role in accomplishing the goals of
an organisation. It simply gives the idea that how any of the work is to be done in a systematic
manner. In context of Tee Shirty, they are required to follow different laws and regulation for the
purpose of sustaining with the market. Below, some of the laws which is needed to considered by
Tee Shirty are discussed in detail
 Anti-discrimination Legislation: It is the law which simply explains that in any of the
situation discriminating any of the employees is not allowed with in the business
premisses (Kim and Ko 2010). It is mainly done on the basis of sex, disability, age and
many more. In context of Tee Shirty, they are required to understand that if in any of the
situation occurs then legal action can be taken against the organisation. Some of the laws
that has been incorporated for removing the problem of discrimination are Age
Discrimination Act, 2004, Disability Discrimination Act 1992 and many more.
 Consumer Protection law and fair trading laws: As company like Tee Shirty deals in
the market with clothing products so it will be necessary for them to understand that they
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