Social Media as Marketing Tool

HI6008 Student Name:
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Social Media as Marketing Tool
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HI6008 Student Name:
Student ID:
Table of Contents
1. Introduction............................................................................................................................3
2. Project Objectives..................................................................................................................4
3. Project Scope..........................................................................................................................5
4. Literature Review...................................................................................................................6
5. Research Questions................................................................................................................9
6. Research Design and Methodology.....................................................................................10
7. Research Limitations............................................................................................................12
8. Ethical Consideration...........................................................................................................13
9. Time Schedule......................................................................................................................14
10. Conclusion..........................................................................................................................15
11. Reference List....................................................................................................................16
Appendix..................................................................................................................................17
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1. Introduction
Social media has emerged as one of the most important marketing tools as it helps users share
information and other live events with families friends and other colleagues. Companies have
started using this platform as an important operational tool as it helps them connect with their
customers and ensures that they can work strategically to evolve the operations of the
company. Increasing levels of connectivity has ensured that more people use social media as
this connects them to the world and other uses. Organisations have begun making use of this,
as they are able to use the same to increase brand visibility and perception amongst the
customers.
Background of the research project
Marketing strategies are exceedingly important to establish how companies will conduct
business operations. The marketing activities of companies now constitute of social media
advertisements and campaigns. In the United Kingdom alone, internet users have gone up
from 57 per cent to 90 per cent by the year 2017. This has meant that social media
connectivity has been able to provide customers with an important platform for shopping and
engaging with the products and services that companies are offering.
The potential for advertising is great and when companies investigate these patterns, there is
a confirmed chance at growth and an increase in market shares.
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2. Project Objectives
This research tries to understand the ways in which social media influence consumers when
they try to make any purchases. The project objectives have been set out as:
 Understanding what social networks means
 Defining the reputation of social networking sites in terms of any business operations
 Understanding the benefits which can be derived from the use of social networks in the
use of marketing functions
 To recognise how social media can be implemented as a marketing tool.
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