Social Media Audit

Running Head: SOCIAL MEDIA AUDIT
SOCIAL MEDIA AUDIT
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1SOCIAL MEDIA AUDIT
Canberra is significantly emerging as the land of coffee culture with more and more coffee shop
entering the beverage industry. ONA Coffee is one such brand, more specifically known as
Canberra’s largest specialty roaster and supplier ("Contact – ONA", 2019). This coffee brand
started its journey in the year 2008 and holds strong to its belief that coffee is definitely more
than just a drink. It is journey that tells stories of community, history, culture and above all
passion while on the other hand Cosmorex Coffee has a history of 35yeras and claims to be the
longest standing coffee roaster in Canberra. Thus it is of no doubt that Cosmorex Coffee stands
to be a strong competitor to this decade of ONA Coffee and this assignment would specifically
highlight on the social media strategy and activities adopted by both of these brands.
ONA Coffee
This brand has over 18000 likes on its Facebook platform and more than 44.8k followers on its
official Instagram Page. Both the social media platforms are strategically managed and updated
to keep the followers hooked to their page. The Facebook page is regularly updated with varied
events that the coffee brand hosts in and around Canberra like recently it posted about an event
named Brewers of the Lost Cup: a coffee brewing comp. The Instagarm posts are all about
aesthetics where tempting pictures of brewing cups of coffee and interesting information
regarding varied coffee products that are offered by the brand is regularly posted. The social
media sites are also effectively used by the brand to sell its products online with the prices
mentioned where as the feature called IGTV is used on Instagram to better advertise the brand’s
products and replying to the customers on a real time basis.