Effect of Social Media on Brand Image: A Gender Perspective

RESEARCH PROPOSAL 1
Research Proposal
By (Name)
Course
Professor
Institution
City and state
Date

RESEARCH PROPOSAL 2
Introduction
Dealing with the goods in the modern world has been made easy through the utilization of social
media to advertise their items. Web-based social networking goes about as an outlet, which
enables the organizations to advertise their administrations and items at no cost. Because of this,
the online networking gatherings help to achieve a vast client base and have turned into a central
point for a period of the recent fifteen years. This brings the query to organizations and
associations, is web-based social networking a justified advertising apparatus? Each market on
the planet encounters a considerable measure of rivalry from the advertisers, and consequently,
the organizations ought to embrace vital manners by which to fulfill the requests of the clients.
Marketing through social media involves the utilization of web-based social networking locales
to reach to the clients and create item awareness (Zikmund & Babin 2015).
Web-based social networking displaying includes the process where the online advertisers
achieve the objective clients through web-based social networking systems. This includes the
utilization of sites and systems, which are legitimate with a specific end goal to draw in the
gathering of people correctly. The utilization of web-based social networking showcasing is less
expensive, and the procedure seems lucrative.
Web-based shopping includes a computerized arrangement of shopping where the advertisers
utilize requests through the assistance of the web. Most of the general population tends to buy
most items in online forums because of the increase of individuals who live in urban zones and
the congestion in many urban communities throughout the world.
Research Topic

RESEARCH PROPOSAL 3
The research topic is to find the effect of social media in creating the brand image from the
diverse customer’s viewpoints. We can find if gender affects the perception of goods displayed
in the internet especially in social media.
Research Questions
Following is a number of research questions related to the research topic.
 What are the statistical characteristics of consumers?
 How many buyers are familiarized with the product through social media?
 How strong is the brand viewed because of vigorous advertisement through the social
media?
 How are both the male and female consumer’s choice of brand affected by the
advertisements shown through the social media?
 How many buyers contact the organization on seeing the advertised brands?
Importance of the Research Topic
The research topic applies to the advertising techniques that can be developed and carried out by
the business in the modern world. Consequently, the research topic is fascinating since the
current research and studies do not particularly address the gender impact on the apparent brand
picture by the organizations. Advertising through the internet will definitely benefit a business
organization if used in the right way (Bamman et al 2014). Advertisements increases customer’s
awareness of a particular brand and is therefore a necessary thing for businesses around the
globe. Moreover, there are different new worldwide brands built up, whereby the new
organizations can likewise depend on the online networking to build up a marketing strategy to
focus on their objective clients appropriately.