Impact of Social Media on Buying Behaviour

BUSINESS RESEARCH
GROUP PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Topic: Impact of social media on buying behaviour.......................................................................3
Literature review..........................................................................................................................3
Research problem........................................................................................................................5
Research questions.......................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
The main aim for the report is to know about what business is facing issues and how they
can deal with the situation and various other customer. This report also explain about the
problems and strategies while by having the support with the literature review and various
authors for having the support over the solution.
MAIN BODY
Topic: Impact of social media on buying behaviour
Literature review
The impact of social media on the buying behaviours have been changed while due to
having the communication gap between the organization and customer. While through which
they are facing the issues for buying the products and services from their social media pages.
This could also led to increase their social media followers and also makes sure about their high
level of problems due to having the social media accounts as they are facing (Monga and et.al.,
2021). Things through having the social media that could be affects such as brand awareness
about the products and in having the business with retailing organization this could also be the
big problems for having the huge loss while having the social media platforms accounts.
According to the Bejtkovský (2020), social media has become the most remarkable mode
for organizations looking to connect with their possibilities and clients. By supplanting the
customary methods of advertising, social media has given new freedoms to firms to connect with
purchasers in friendly communication on the web. The Internet and especially social media have
changed the customers and advertisers conveying medium. With the assistance of web and the
presence of different social media destinations it is presently workable for financial specialists to
meet overall clients at single tick of the catch. Because of the web innovation, which assists the
purchaser with looking through the item on the web, see the audit and positioning of existing
clients for the item before they buy the item.
As per Divyabharathi and Paulraj (2020), view that, social media changes the specialized
techniques among merchants and purchasers. Internet business impacts the customers in their
buy choice. Correspondence through social media is another stage to trade data about item and
administrations. The investigation of customer conduct is the centre action for selling item and