Research Proposal on Use of Social Media in Business Communication

Running head: RESEARCH PROPOSAL 1
Research Proposal
Name
Institutional Affiliation

RESEARCH PROPOSAL 2
Introduction
This proposal is aimed at looking into the use of social media in business for
communication. This is because the growing need for use of social media as the business
industry grows. The assumption is that most business companies and organizations have adopted
the use of social media for communication. And that it has led to improved quality of business in
different contexts. For example there has been increased productivity, efficiency and
transparency with social media use for communication (Argote & Guo, 2016). Others include
improved crisis planning and management for organizations, enhanced collaboration, improved
peer support and many more. However, the limitations are that no guidelines governing use of
social media in business communication have been proposed and adopted. More research should
be done in this area.
Background
There are various social media platforms used in business communication. Some include
YouTube, Facebook pages, twitter and LinkedIn. When utilized strategically and in the right
manner, social media enhances work performance among other benefits.
The research papers show importance of use of social media in business communication.
Some countries like Greece have adopted its use widely in the business sector, therefore reaching
a larger audience and improving the outcome of the respective companies (Bucher & Helmond,
2017). Social media use can be adopted in many countries. There is a need for having a universal
guideline that will govern its use, and more research to be done to generate evidence for a better
proposal to foster guideline development. Some of the evidence will be applied by training more