Use of Social Media in Business - Advantages and Disadvantages

This presentation analyses the use of social media in business and provides insights into the advantages and disadvantages of its use. The impact of social media on employees and customers is discussed, along with the viewpoints of employers and employees. The presentation also includes references to relevant studies and research.

USE OF SOCIAL MEDIA IN
BUSINESS

Introduction
The aim is to analyse the use of social media
The advantages and disadvantages is
provided
Viewpoints of employees and employers are
analysed

Impact of use of social media on
employees
Communicate with
work members
It also hampers
performance
Employees misuse
social media

Advantages of use of
social media among
employees

Contd..
Smooth communication and
networking
Innovation
Talent acquisition

Disadvantages of use of
social media by employees

Contd..
Distractions of employees
Conflict between employer and
employees
Unethical practices

Impact of use of social media on customers
Improves communication
Helps understand the
company
Helps in promoting the
company

Advantages of using social
media by companies

Contd..
Brand promotion
Earning revenue
Liquidity and risk management

Disadvantages of use of
social media to communicate
with customers

Contd..
Negative promotion of
companies
Unethical practices

Conclusion
Social media plays a significant role
Social media helps in promotion
Ethical use is recommended

References
Aouragh, M. (2016). Social media, mediation and the Arab revolutions. Marx
in the Age of Digital Capitalism, 482-515.
Brooks, S. (2015). Does personal social media usage affect efficiency and
well-being?. Computers in Human Behaviour, 46, 26-37.
DeAngelo, H., & Stulz, R. M. (2014). Liquid-claim production, risk
management, and bank capital structure: Why high leverage is optimal for
banks.
Gibbs, J. L., Rozaidi, N. A., & Eisenberg, J. (2013). Overcoming the “ideology
of openness”: Probing the affordances of social media for organizational
knowledge sharing. Journal of Computer‐Mediated Communication, 19(1),
102-120.
Gritzalis, D., Kandias, M., Stavrou, V., & Mitrou, L. (2014). History of
information: the case of privacy and security in social media. In Proc. of the
History of Information Conference(pp. 283-310).
Katiyar, V., & Sain, G. K. (2016). Impact of Social Media Activities on
Employer Brand Equity and Intention to Apply. NMIMS Management
Review, 28.