Role of Social Media in Business Promotion: Literature Review

Running head: RESEARCH METHOD IN COMPUTING
Research Method in Computing: Literature Review
Name of the Student
Name of the University
Author Note

1
RESEARCH METHOD IN COMPUTING
Table of Contents
Section 1: Topic and Literature Review..............................................................................2
1.1. Project Topic.............................................................................................................2
1.2. Literature Review.....................................................................................................2
1.2.1. Use of Social Media in Business Promotion.........................................................3
References............................................................................................................................8

2
RESEARCH METHOD IN COMPUTING
Section 1: Topic and Literature Review
1.1. Project Topic
The topic that is chosen for this research project is “Role of social Media in Business
Promotion”. With the increase in use of social media many business organization is making use
of this platform in order to increase the customers’ reach. The number of social media users is
increasing at an exponential rate over the years. Therefore, the social media act as a platform for
targeting a wide customer base for any business and therefore it is used as a platform for
business promotion. However, there are both positive and negative aspects of use of social media
in business which will be evaluated in the research study.
Social media is increasingly used in business organization as social media can be used to
initiate brand awareness as the reach of customers is very high in social media. With the
platforms like twitter and Facebook, a business can be advertised quite efficiently and in low
cost. Therefore, this topic is chosen for the project as it will be interesting to evaluate the role of
social media in business promotions and the positive and negative effects of use of social media
in overall business of the organization. The following section evaluates the existing literature in
this field that will help in evaluating the role of social media in business promotions.
1.2. Literature Review
This section of the report will evaluate the previously published literature that is
associated with the use of social media in business. The positive and the negative aspects of the
use of social media in business will be researched as well in order to understand the practical use
of social media in business.