Social Media and Digital Marketing

Running head: SOCIAL MEDIA AND DIGITAL MARKETING
Social Media and digital Marketing
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1SOCIAL MEDIA AND DIGITAL MARKETING
Executive Summary
This report focuses on the digital marketing strategy in the context of Health navigator charitable
trust (HNCT). This is the major health website in New Zealand, delivering effective health
related information to citizens of the nation. In-depth information regarding preventive method
of ongoing health related issues are also being provided by them. In New Zealand, the rate of
diabetics especially among the elderly people is rapidly increasing. Thus, it is imperative for
them to target this demographics of users in order to provide them with relevant information
regarding the methods, through which diabetics can be prevented. As the fundamental purpose of
HNTC is to promote the quality of life of the citizens, it is imperative to build strong
communication with them. Consistent customization of the website is very much needed in order
to keep the users updated. The purpose of the website must be included at the top of the
webpage. Effective content must also be developed in accordance with the requirements of the
users. The website must be mobile friendly as it is the ongoing trend among people, irrespective
of every age to access internet from website. A strong as well as lucrative blog must also be
designed for the sake of generating positive perception among the users. Trust among the
customers is the key factor of amplifying the credibility of a website. Maintaining confidentiality
is the greatest way of building trust and loyalty among the users and thereby keep them inclined
towards the website.

2SOCIAL MEDIA AND DIGITAL MARKETING
Table of Contents
Introduction:....................................................................................................................................3
Part A- General appraisal of current internet presence:...................................................................3
1. Internet presence of Health navigator charitable trust (HNCT):.............................................3
Recommendations on improving internet presence:................................................................5
2. Ways of establishing trust among the customer:.....................................................................7
Conclusion:....................................................................................................................................10
Reference List:...............................................................................................................................11
Appendices:...................................................................................................................................14

3SOCIAL MEDIA AND DIGITAL MARKETING
Introduction:
Technology has revolutionized the way of running the internal functionality of every
company, irrespective of every sector. The rise of social media has paved the way of
maintaining healthy communication with the external world. In the health and social care
context, social media is acting as one of the most significant tools, through which all the
information related to healthcare policies and practices can be provided to the users and thereby
promote their decision making process (Brett et al., 2014). With the assistance of social media,
the health and social care organizations are becoming able to interact with the service users along
with the care workers which is the key of exploring their needs and requirements.
Present paper will put forth in-depth discussion of internet presence in the context of
Health navigator charitable trust (HNCT). This is one of the famous websites in New Zealand,
which intends to give valuable healthcare related information to the citizen. The core mission of
the company is to help all the New Zealanders to access online health information and thus
enable them to lower the harmful effect of on-going health conditions (Health Navigator New
Zealand., 2018). This paper will cover the ways, through which HNCT can accelerate their
internet presence. 7C’s criteria of accelerating online presence will also be discussed. This paper
will also highlight the methods by which HNCT can built trust among the service users.
Part A- General appraisal of current internet presence:
1. Internet presence of Health navigator charitable trust (HNCT):
Health Navigator Charitable Trust (HNCT) - the major website in New Zealand is one of
the greatest non-profit communities, the fundamental aim of which is to provide trustworthy