Response to question 4: 5 ADVERTISING ADVERTISING Name of the University Author

Running head: ADVERTISING
ADVERTISING
Name of Student
Name of the University
Author Note

ADVERTISING1
Table of Contents
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Response to question 2:.......................................................................................................2
Response to question 3:.......................................................................................................2
Response to question 4:.......................................................................................................2
Response to question 5:.......................................................................................................3
Response to question 6:.......................................................................................................3
Response to question 7:.......................................................................................................3
Response to question 8:.......................................................................................................3
Response to question 9:.......................................................................................................4
Response to question 10:.....................................................................................................4
References............................................................................................................................4

ADVERTISING2
Response to question 1:
The FTC revised its online behavioral principles. The first principle that includes-
consumer control and transparency is unchanged from the previous principles. Therefore the
websites are required to provide prominent and clear notice related to behavioral advertising.
Moreover it compels companies to get an affirmative consent before gathering data related to
behavioral advertising.
Response to question 2:
Digital advertising alliance refers to establishment and enforcement of privacy practices
for the purpose of digital advertising (Meyer et al., 2016). Thereby also giving the consumers
control and information over digital advertising. The mobile guidelines provided by the DAA
aims at offering consumer assurances and business policies to the same extent that they have in
case of internet advertising from desktop.
Response to question 3:
Social media networks includes business expansion by developing connections with the
use of different social media platforms such as Facebook, twitter, Google plus, LinkedIn and
others (Dahlhaus, Thompson & MacLeod, 2017). Some of the social media platforms that needs
to be developed for future includes- Snapchat, WeChat and others.
Response to question 4:
Behavioral targeting refers to utilizing the web users previous behavior of web browsing
for the purpose of customizing the ads accordingly (De Jonge, Zeelenberg & Verlegh, 2018).
The main advantage of behavioral targeting is that it can help in generating more clicks, and