Social Media Engagement Plan Assessment 2022

SOCIAL MEDIA ENGAGEMENT
PLAN 2

Social Media Brief
 In 2017, statistics held that about 79% of
Australians use social media (Irp-
cdn.multiscreensite.com, 2019).
 The statistics categorize the groups as follows:
 Youths ranging from 18 to 29 years- 99% social
media users.
 Middle-aged individuals ranging from 30 to 39-
96%
 Individuals ranging from 40 to 49- 86%

Social Media Brief
Cont.
 The high percentage of social media
users motivates Waterfords to exploit
social media as a marketing tool.
 Waterfords persuades its relatively
older customers ranging from 21- 45
years by using sugar-free iced water.
 Beverage brands are continually
using social media to attract and
retain their esteemed customers.

Social Media Brief
Cont.
 In its marketing campaigns, Waterfords
designed a social media brief that would help
the brand attract new customers.
 The social media brief will involve an
animated cartoon where an athlete would
unrelentingly demand for Waterford’s new
Iced-Water.
 Marketing through the social media functions
by: creating awareness, reminding customers
about brands and informing customers about
changes (Glucksmann, 2017).