Impact of Social Media on Entertainment Industry

Running head: IMPACT OF SOCIAL MEDIA ON ENTERTAINMENT INDUSTRY
IMPACT OF SOCIAL MEDIA ON ENTERTAINMENT INDUSTRY
Name of the Student
Name of the University
Author Note

1IMPACT OF SOCIAL MEDIA ON ENTERTAINMENT INDUSTRY
Abstract
The report has shed light on the impact of social media on the entertainment industry. Television,
movies and music are the three important features of this industry, thus the factors of
entertainment and people's nature of program choice are there to make the process more
analytical. In case of all the cases strong upgrading responses are taken and as a result, all these
social media are linked with the social networking also. Facebook, Twitter, Skype, Instagram
and all other social platforms are there to enhance the process of entertainment.
The report also analyzes the social media models and concept and statistical prove is there with
the issue of the strong statement that needs of social media is important for the development of
entertainment industry. In case of promotion in television or in the web section, and in the case
of movies, most of the social approaches have come and that raise the invested impact over the
social media.

2IMPACT OF SOCIAL MEDIA ON ENTERTAINMENT INDUSTRY
Table of Contents
Introduction......................................................................................................................................3
Defining Social media.....................................................................................................................4
Importance of communication and social interaction......................................................................4
Impact of social networking impacts on choice..............................................................................5
Threats of social media....................................................................................................................7
Television, music and movies impact on viewers...........................................................................8
Social media models and consumers attitudes.................................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
Appendices....................................................................................................................................14

3IMPACT OF SOCIAL MEDIA ON ENTERTAINMENT INDUSTRY
Introduction
Social media has changed the framework of the entertainment industry. The mode of
entertainment is technology oriented and people are attracted by the technologies in a dynamic
way. There are many issues that sector of government health and safety has noticed due to the
excessive use of this social media and the broadcasting advancement of this, that the percentage
of the affecting situation is not so huge that can make a drastic change in social platform. Social
sites also influence the positive posts rather than the negative ones and their post deliverance
medium may be in music, TV shows, and movies or in video games. 82% music networking and
76% networking by television and 75% from the movies determine the broad way of
entertainment process (Khan, Swar and Lee, 2014). 56% social networkers say that there are
some sites, which are important to make decision-related to entertainment. On the contradiction,
44% of social networkers do not believe this thought. The mode of multitasking practice in social
media has noticed in several times in section and that impacted a huge opportunity for people to
move their entertainment in both the ways. 24% Facebook user use their Facebook at the time of
watching anything and the same situation is persisted for the Twitter user also. 21% people are in
multitasking mode and enjoy the movie or match with the essence of Twitter (Schein, Wilson
and Keelan, 2011).
Hence, Social media is related to all the aspect of building the nature of entertainment
and push them at the advance transformation where broadcasting content and entertainment
experience will be seen in a different format. In this report, an in-depth analysis of social
networking process has discussed and also urge about the use of practical verbal communication
is analyzed in this report.