This research proposal aims to evaluate the impact of social media on consumer buying behavior in the context of BT mobile, UK. It includes a literature review, research methodology, and recommendations for marketing strategies.

Study on social media's effect on BT mobile's consumer purchasing behavior in the UK, with literature review, research methodology, and marketing strategy suggestions.

Impact of Social Media on Consumer Buying Behavior: BT Mobile, UK

The research aims to explore the impact of social media on consumer buying behavior with the context of TESCO in UK. The report discusses the business strategic issues, literature review, proposed empirical investigation, research philosophy and approach, research strategy, research design, data collection method, sampling procedure, data analysis, plan and time table. The research would be conducted using interpretivism research philosophy and inductive research approach. Surveys conducted through questionnaire and literature review would be conducted by investigator in order to attain the aim and fulfill the objectives of this research. Probability sampling technique would be exercised in order to pool information without being partial. The researcher would be using statistical data in order to conduct research on this topic.

Impact of Social Media on Consumer Buying Behavior: A Case Study of TESCO, UK

Business Administration in Marketing Management

University of Pangasinan

Professional Development

Marketing

Business research - Literature review.

Data Science and Big Data

Marketing Strategy & Sales Planning Assignment

Business Research Methods DISSERTATION 29 BUSINESS RESEARCH METHODS Table of ContenT Introduction 3 Research background 3 Research aim and objectives 3 Research questions 4 Organizational structure of study 4 Research methodology 6 Literature review 9 Data analysis 13 Demographic Factors analysis 13 Questions related to research objectives 15 Findings and discussion 23 Conclusion 25 References 27 Appendix 32 Table of chart: Chart 1: GENDER 13 Chart 2: Age-group 14 Chart 3: Type of social media 15 Chart 4: Factor affecting purchasing behaviour 16 Chart 5: Causes of using

Business Research Methods DISSERTATION 29 Business Research Methods Table of ContenT Introduction 3 Research Background 3 Research aim and objectives 3 Research methodology 6 Business Research Methods

This research investigates the impact of social media marketing on consumer buying behaviour with a case study of GGI Retail, UAE. The research aims to examine factors affecting consumer behaviour, determine academic theories regarding social media marketing, evaluate the impact of social media marketing on purchasing behaviour of consumers, and recommend innovative ideas about digital marketing to influence the buying behaviour of consumers. The research will use a mixed research design with both literature review and survey through questionnaire. The expected output is to increase awareness regarding factors influencing purchasing behaviour of customers and generate new knowledge regarding strategies which would be supported by management in order to resolve the existing research issues.

Hartpury University and Hartpury College

Impact of social media marketing on consumer buying behaviour: A case study of GGI Retail, UAE

This study aims to explore the impact of digital media marketing on consumer buying behavior in the context of Tesco, UK. It also aims to recommend digital media marketing strategies to persuade consumer buying behavior.

Impact of Social Media on Consumer Buying Behavior: BT Mobile, UK

Impact of Social Media on Consumer Buying Behavior: A Case Study of TESCO, UKlg...

Business research - Literature review.lg...

Marketing Strategy & Sales Planning Assignmentlg...

Business Research Methods DISSERTATION 29 Business Research Methods Table of ContenT Introduction 3 Research Background 3 Research aim and objectives 3 Research methodology 6 Business Research Methodslg...

Impact of social media marketing on consumer buying behaviour: A case study of GGI Retail, UAElg...

Impact of Digital Marketing on Consumer Buying Behavior: A Case Study of Tesco, UKlg...

Impact of Social Media on Consumer Buying Behavior: A Case Study of TESCO, UK

Business research - Literature review.

Marketing Strategy & Sales Planning Assignment

Business Research Methods DISSERTATION 29 Business Research Methods Table of ContenT Introduction 3 Research Background 3 Research aim and objectives 3 Research methodology 6 Business Research Methods

Impact of social media marketing on consumer buying behaviour: A case study of GGI Retail, UAE

Impact of Digital Marketing on Consumer Buying Behavior: A Case Study of Tesco, UK