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Impact of social media marketing on consumer buying behaviour: A case study of GGI Retail, UAE

   

Added on  2023-06-09

14 Pages3832 Words206 Views
Research
Presentation

Table of Content
• INTRODUCTION
• RESEARCH TOPIC
• RESEARCH AIM, OBJECTIVES AND QUESTIONS
• LITERATURE REVIEW
• CONCLUSION

INTRODUCTION
• Social media marketing refers to the social network and
media’s used by the organisation in order to promote
their products and services in the market.
• The services and products can be effectively promoted
through social media platforms as there is high traffic on
these pages which lead to customer acquisition in the
market.

RESEARCH TOPIC
Topic: To ascertain the impact of social media
marketing on consumer buying behaviour in UK
fashion sector: A study on Next Plc.
Rationale- This research is being conducted in order to
analyze the impact that social media marketing have on
the buying behavior of customers in UK. This research
is conducted to analyze the level of impact that social
media have on the buying behavior of customers.

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