Reconceptualizing rhetorical practices in organizations: The impact of social media on internal communications

This article explores the effects of social media on established and emerging flows of rhetorical practices in organizations, focusing on the expanding roles played by senior management and employees. The authors examine the use of social media in three multinational organizations in the telecommunications industry, revealing that social media enable and facilitate the shaping of organizational rhetorical practices by adding multivocality, increasing reach and richness in communication, and enabling simultaneous consumption and co-production of rhetorical content.