International Journal of Business Communication

RUNNING HEAD: COMMUNICATION 0
“BUSINESS COMMUNICATION”

COMMUNICATION 1
“Digital communication in the workplace using Facebook”
Sias, P. M., & Duncan, K. L. (2018). Not just for customers anymore: Organization
Facebook, employee social capital, and organizational identification. International
Journal of Business Communication, 1-12.
The authority of the article can shows through the reliability t is because the authors are
the professor of Edward R. Murrow College of Communication at Washington State University”.
The intended audience of the article is the researchers, scholarly articles and authors which
provide different opinions. The objectivity of the article describes that Facebook is become
strategy in the organization to improve communication, it leads in increasing relationship
between the organization and employees (Sias & Duncan, 2018). The currency is describes
through the presence of information, it was published in the year 2018.
However, in comparison to this other studies revealed that organizations use instant
messaging, groups chat so that it can increase the discussion among the team members (Abatayo,
Lynham, & Sherstyuk, 2018). This article is related with the appropriate topic because it provide
information regarding the benefits received by adopting Facebook , that is digital communication
in the workplace.
Hannah, M. A., & Lam, C. (2017). Drawing from available means: Assessing the rhetorical
dimensions of Facebook practice. International journal of business
communication, 54(3), 235-257.
The authority of the article reveals that both the authors are specialized in their area and
published this article in “International journal of business communication”. The intended article
will be the authors which conduct research in the similar topic. The objectivity of the article
describes that company use Facebook to communicate more number of consumers so that
awareness about the product and services will be increased (Hannah & Lam, 2017). The currency
revealed that validity of the information is published in the year 2017.
However, researchers revealed that it reduce cost of the organization and motivates
employees because of more involvement and participation in the organization by using Facebook
(Ki & Nekmat, 2014). Therefore, this article is related with the proposed topic because in this

COMMUNICATION 2
tools which employees use for the digital communication information is provided and also
provide information about internal organizational environment.
Hanna, B., Kee, K. F., & Robertson, B. W. (2017). Positive impacts of social media at work:
Job satisfaction, job calling, and Facebook use among co-workers. In SHS web of
conferences (Vol. 33, p. 00012).
The authority describes that authors are well-qualified in their own areas it is because of
providing information about digital communication and published paper in “SHS web of
conferences”. The intended audience was the employees which are involved through survey
method (Hanna, Kee, & Robertson, 2017). The objectivity of the article describes that social
media plays an important role in the workplace for improving communication in the
organization, the currency reveal the information which is available in the year 2017.
.From the analysis it is revealed that Facebook leads in maintaining positive environment
in the organization and it increase job satisfaction among the employees in the organization.
However, researchers describes that Facebook leads in transmitting the message to large number
of employees which reduce the time and cost of the organization (Bartels, Vuuren, &
Ouwerkerk, 2019). The article also revealed that it is important for the proposed topic because of
providing data regarding the influence of digital communication in workplace.
Bartels, J., Van Vuuren, M., & Ouwerkerk, J. W. (2019). My colleagues are my friends:
The role of Facebook contacts in employee identification. Management
communication quarterly, 33(3), 307-328.
The authority describes that authors are professional and publish their information in
authentic sites. The intended audience of the study was researchers, existing studies as well as
themes by which data was collected. The objectivity of the study describes that digital
communication leads in maintaining balance among the communication. The information was
published in 2019 for maintaining currency of the article.
The analysis revealed that it increase department identification, which results in
increasing and strengthen the contracts between the employees and organization (Bartels,
Vuuren, & Ouwerkerk, 2019). However, in comparison to this researchers revealed that