Reflective Essay on the Impact of Social Media on Consumer Behavior

Reflective Essay

Contents
INTRODUCTION...............................................................................................................................3
Proposed Expected Results.................................................................................................................3
Significance of the study and contributions.......................................................................................5
CONCLUSION....................................................................................................................................6
REFLECTION.....................................................................................................................................7

INTRODUCTION
Reflective writing in academics can be defined as analysing one’s experience as well
as learning from an event. This helps them in developing an understanding of their learnings
and hence. Social media has become one of the most important aspects for businesses as well
as the consumers. Social media has occupied an important role as a verbal exchange tool
(Asaoka, 2021). People across the globe use social media to connect with other people or
companies. Globally, humans have commenced to apply social media consisting of
Facebook, Twitter, Instagram and LinkedIn to percentage their stories (Stodter, Cope and
Townsend, 2021). As customers, human beings proportion product opinions, facts about a
carrier, recommendation on meals or fitness, warnings about merchandise, tips on the use of
certain merchandise, and plenty extra. The respective report is a reflection on the expected
results as well as the significance of the study.
Proposed Expected Results
Undertaking this report has helped me in enhancing my overall skills as well as
helped me in understanding that social media can influence the overall performance as well
as purchase behaviour of the consumers. Social media has resulted inside the evolution of
social evidence as a greater force for buying decisions (Tatachar, Wettergreen and Summers,
2020). Social proof has emerged due to the tendency of people to imitate the behavior of
people around them or people imitate humans who have impact over them. Satisfied
customers have a tendency to head approximately praising the goods with likes, stocks,
opinions and feedback on social media (Bull and Stokes, 2020). Marketers are making social
area greater obvious by way of sharing opinions, comments, likes, tweets and pins of their
satisfied customers to generate logo trust and increase conversion price. Sharing testimonials,
case studies, images, comments and movies of happy clients will construct extra agree with
and could paintings properly for your landing, web page, consulting web page and signal-up
web page as well.
The expected results of the study were achieved and hence, the researcher has ensured
that appropriate methods have been used. Social media is one of the few advertising
techniques that permit to join without delay together with your audience. The capability to
post natural content without spending a dime is an exceptional gain of social media for
commercial enterprise. This opens many opportunities on company to connect to treasured
leads without charge. It’s one of the motives why organizations love using these systems.