MKTG3002 - Digital And Social Media Marketing
Added on 2020-03-07
4 Pages1000 Words47 Views
Week 4 Social media planning cycle Social media has become essential part of our life to interact with friends and family. However,if I view it from the context of marketing, then a lot of planning goes behind creating andmaintaining web pages. Social media planning is a continuous process that requires marketers toplan, execute, review and revise the content to meet the expectations of the audience. Socialmedia planning increases website traffic, exposure, loyal followers and growth prospects(Bekoglu & Onaylı, 2016). The social media marketing plan can be organized in a series ofdifferent steps such as define social media strategy, social media positioning, create content,optimize content, build social media presence, apply business basics, distribute social mediacontent, user engagement, integrate social media across the company, measure social mediaresults (Cohen, 2015). Some of the steps can be combined to develop a broad social mediamarketing plan. Ways to listen and observe the social webI am particular about my social media profile. It must be attractive and include relevant contentfor the users to visit my pages. If in business, I recommend to be attentive of the users’ likes/comments and provide suitable solutions to make them feel heard. Listen them well and youwould find a gradual increase in your user following on facebook, twitter, Instagram etc.Observe what all they like, dislike on social media sites through comments, likes, tweets etc. Set goals and create strategies & link social media goals to actions There should be clarity about marketing goals before moving on to the execution. Be specificand clear about the marketing goals on social media sites. For instance, I would aim ‘to increase
the number of facebook likes to 100K by December 2017’ or ‘To increase profit by 10% throughInstagram’ etc. So, I have statistics with me to decide on the market strategies. I will keep onupdating my social media pages on regular basis to hold the interest of the users. Better to have aschedule to refresh the social media pages to keep the momentum going and achieve the goalsset. You can have online competitions to attract more users on the facebook page and increasethe activity or trend on twitter with a quirky hashtag. Difference between self-promotion and brand services/ambassadors While I can use these strategies to promote myself, but if I do so for some other brands orservices, then I will be a brand advocate. I can do so by uploading pictures of other popularpages or retweet other stuff to promote other products and services on my personal accounts. Week 5Social media planning Social media has become important for businesses to promote products and services. However, itis equally effective for small startups or individuals like me who are looking for a perfectplatform to display my paintings. Though I have pursued paintings as a hobby for years, I feelit’s high time that I take up the support of social media sites to display my work. While sites likeFacebook, Instagram and Twitter are amazing for marketing my art, social media is meant to be‘social’. Since social media interests’ people for various reasons, but most of the people look forfun. So I would like to follow the 80/20 rule wherein 80% would be entertainment and 20%promotion of my art. I will present my paintings on an Instagram page in a manner that pulls theinterest of the followers.
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