Impact of Social Media on Management: Positive and Negative Effects

Running head: MANAGEMENT
Management
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Name of the university
Author note

1MANAGEMENT
Introduction
Social media is one of the major concepts being evolved in the recent time in the business
scenario. Social media is having huge number of active users and in the current time, the major
portion of the global population is having the access to the social media. Thus, this impact of the
social media cannot be avoided by the contemporary business organizations. In relation to this,
managerial roles are now being influenced by the use of the information technologies such as
social media (Mujtaba & McFarlane, 2005). The approach of the managerial roles also got
drastically changed from what it was a decade ago and now.
This essay will discuss about the areas of management mostly affected by social media
along with their positive and negative impacts. This essay will help to determine the extent to
which management in the contemporary business organizations are being affected by the
evolution of the social media.
Impact of social media on performance management
Organizing is one of the major management functions, which is affected by the use of
social media. This is due to the reason that social media in the current time is the most effective
information technology for the contemporary business organizations. According to Poba-Nzaou,
Lemieux, Beaupre and Uwizeyemungu (2016), initiation of the social media is having major
impacts on the performance management of the business organizations. The approach of the
performance management is quite different for the earlier businesses and the contemporary
businesses. The authors have also stated that the major benefit that is being gained by the
contemporary managers is determining the requirements of the employees from their usage of
social media. This can be possible due to the reason that social media reflects the expectations
and requirement of the employees, which will further help the organizations to design the
approach of the performance management. On the other hand, performance management
strategies in the earlier times were being designed without much determination of the
requirements and expectations of the employees.
However, on the other hand, the authors have also stated social media is also posing
challenges for the managers in the performance management. According to them, one of the
major negative impacts of social media is the bad mouthing of the employees. In the earlier time,