Impact of Social Media on Product Promotion and Selling: A Case Study of Sainsbury

Individual Presentation

Table of Content
BACKGROUND OF THE STUDY................................................................................................3
Research Aim and Objectives......................................................................................................4
Research Questions......................................................................................................................4
Rationale of the study..................................................................................................................5
LITERATURE REVIEW................................................................................................................6
RESEARCH METHODOLOGY....................................................................................................8
Research Type.............................................................................................................................9
Research approach......................................................................................................................9
Research philosophy...................................................................................................................9
Data collection..........................................................................................................................10
Sampling...................................................................................................................................10
Data analysis..............................................................................................................................10
Ethical consideration................................................................................................................11
EXPECTED FINDINGS...............................................................................................................11
TIMELINE....................................................................................................................................12
REFERENCES..............................................................................................................................15

BACKGROUND OF THE STUDY
Social media various applications and tools highly influence origination activities because
people behaviour highly attract towards with the social media application. Knowledge about this
term makes provide idea that utilization and expansion of social media tools is most essential
term. Sainsbury provide is retail industry they mainly provide food products, consumer daily
essential goods, cloths and many more. And on the basis of research and evaluation its very clear
that most of the people consider to uses social media application for product promotional
because they analyse that almost every individual uses social media application in their technical
gadgets like mobile phones, laptops and many more. They easily download app and evaluate
their require goods and services (Turel and Serenko, 2020). UK has various organization which
provide their services throughout the uses of this application they achieve and get large amount
of revenue. Idea about this activity that this tool make more efficiency in work environment
organization which not uses these techniques they have to develop focus on it. Not Sainsbury
organization multiple organization product and services will affect social media application