Assessing the impact of social media platforms on tourism destination selection

Project

Contents
Title: Assessing the impact of social media platforms on tourism destination selection................3
Introduction......................................................................................................................................3
Aim:.................................................................................................................................................3
Objectives:.......................................................................................................................................3
Background......................................................................................................................................3
Research questions...........................................................................................................................4
Literature review..............................................................................................................................4
Time scale and resources:................................................................................................................8
Reflection.........................................................................................................................................9
REFERENCES..............................................................................................................................11

Title: Assessing the impact of social media platforms on tourism destination
selection
Introduction
Social media has complete changed the way arise business organisations are functioning in the
present scenario. There is a complete drastic change in the way various promotional nd
marketing activities are now taking place across industries. There is a complete sift in the way
service sector organisations are focussing on their functionalities. In the present research report
there is analysis of the way social media platforms are affecting the tourism destination selection
process, along with there is evaluation of the different platforms that are actually used by such
tourism destinations in the present changing times (Cypress, 2018). Further there is
determination of the the benefits of using social media platforms for tourists and tourism
industry. The research proposal is based on identification of the different research methodology
that are to be used or the purpose of fulfilling the overall requirements of research work.
Aim:
“To identify the impact of social media platforms on tourist decision while selecting tourism
destination”: A study on London Eye
Objectives:
 To identify the different types of social media platforms used in tourism industry
 To determine the impact of social media platforms on tourism destination selection
 To determine the benefits of using social media platforms for tourists and tourism
industry
Background
There is emerging trends where the tourism and travel industry is now working towards using of
social media platforms to lead towards excellent result for the business. Social media impact on
the tourism can be seen in the way people are using such platforms to gather information with
respect to the criteria of decision making. With the identified travellers haring their personal
positive and negative experiences as part of reviews helps in identification of the ways in which
future prospective customers can make their decisions (Faulknerand Faulkner, 2018). Present

research work will set up a background for the future upcoming research work in which there is
detailed evaluation about the respective platforms that are used by the tour and travel industry
organisations for enhancing their market visibility and presence part front is there will be
analysis of the ways in which such social media platforms benefitting the process pf people
making decisions it helps in the process of creation of better customer relations so that business
are able to reach the customer directly through such social media applications if people are
unsatisfied then they can provide the necessary feedbacks and it cats as a medium for the
organisations to identify the reason for customer dissatisfaction so that there can be corrections
made to maintain the social media image.
Research questions
 What are the different types of social media platforms used in tourism industry?
 Identify the the impact of social media platforms on tourism destination selection?
 What are some of the benefits of using social media platforms for tourists and tourism
industry?
Literature review
Different types of social media platforms used in tourism industry
As per the view points of Vanessa Lang (2020), In case of tourism industry there are many social
media platforms that are affecting the marketing functions. Facebook is one such platform where
hospitality organisations can focus on promotion of their marketing plan. However in recent
years the organic each on facebook has dropped to 5-6 percent for pages because of emergence
of various other platforms that are used by hospitality organisations for the purpose of
engagement with the target segment of customers. Another platform is instagram that is the
second most logged social media sites for daily use (Jadhav and et.al., 2018). As per the pew
research it has been founded out that 6 in every 10 instagram users are logging in at least once in
a day. There is 21 percent log in at least one in a week. People are spending lot of time on
instagram for hospitality organisations it is a powerful discovery platform in early stage of
buyer’s path to purchase. 89 percent of marketers are now saying that for tourism sector
Instagram has emerged as one of the most important social media channel (Pauwels and Mannay,
2019).