Role of Social Media on Tourist Destination Selection

Business and
Management Project
1

Table of Contents
Table of Contents.............................................................................................................................2
Title..................................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Background of research...............................................................................................................3
Research Aims and Objectives....................................................................................................3
Rationale......................................................................................................................................3
LITERATUIRE REVIEW...............................................................................................................4
Research Methodology....................................................................................................................5
Analysis and data collection........................................................................................................7
Ethical consideration...................................................................................................................8
Limitation:...................................................................................................................................8
Intend contribution of research....................................................................................................8
Time line......................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCE................................................................................................................................10
2

Title
“To determine the role of social media on Tourist destination selection”
INTRODUCTION
Background of research
Tourist destination is explained as place of interest where people or tourist visits, enjoy and
sped their time with their family, friends and other group. This is important for each tourism
industry to understand the needs and wants of their customers and provides them kind of services
(Lianand Yu, 2019). The report will help to understand about different destination and role of
social media on tourism destination selection. This will help to know that how people select the
destination and enjoy their holidays. The proposal will cover preliminary literature review,
rationale, aims and objectives, methodologies, ethical form and limitation.
Research Aims and Objectives
Aims:
“To determine role of the social media on tourist destination selection”. A study on TUI.
Objectives:
 To understand the benefits of social media in context to tourism.
 To determine the main role of the social media on tourist destination selection.
 To identify the different social media platforms visitors can be used regarding destination
selection.
Research question
 What are the benefits of social media in tourism sector?
 What is the main role of social media on tourism destination selection?
 What are the different social media platform that can be used by visitors in selecting
destination?
Rationale
The main reason of conducting this research is to develop the understanding about
different destination in tourism sector which can help to make feel good. In relation to present
research, researcher enhance the knowledge about role of social media on tourism destination
selection that attracts the large number of tourists and increase the productivity. By developing
3

the insights in this area productivity of business organization and destination can be develop.
There are different tools and ways which can be used by organization to reach the targeted
customers and influence them tom enjoy the destination (Önder, Gunter and Gindl, 2020).
LITERATUIRE REVIEW
The benefits of Social media in context to tourism sector.
As per view point of Gupta (2019), Tourism sector is the larger sector that involves
various destinations for visitors to visit and enjoy the places. Tourism is explained as industry
that involves accommodation, recreation, adventure tourism, event, attraction, food and
beverages, transportation, tourism service and travel trade that can help to increase the
satisfaction level of customers and increase the productivity. Social media is giving the benefits
to tourism sector as it enables young people for sharing the most significant memories from their
travel with a vast audience. The tourism companies are most powerful way of attracting new
travellers than simple advertisement that encourage people to share their real experience online.
As per view point of The impact of social media on our experience in life is very obvious
as it influences the number of people and get them ready to visit the different destination. This
improves the relationship between nation states or businesses to create opportunities for
entertaining and recreation. This bring the improvement in value of currency, cultural exchange
opportunities, increase education that leads to happiness. Social media can help to increase the
brand image of travel company that offers the various kind of accommodation services, food and
beverage and others. This also help to increase the destination image, famous the place and
creating the real life experience for human being.
Main roles of the social media on tourist destination selection.
According to Švajdová (2019), social media is playing a significant role on tourism
destination selection as when people share their experiences after visiting the destination then it
encourage the visitors to visit such place that can help to enjoy the destination. The main role of
social media on tourism destination selection it increase the demand and supply side of tourism
that allows destinations to interact directly with visitors via using internet platform, monitoring,
and reacting on visitor’s opinion and evaluate the services. This is important for tourism
industries to use the social media for the purpose of reaching the targeted customers that can help
to improve the economic condition of country. The tourism agencies have partnered with group
buying sites, online sites, and websites that can help to increase the performance.
4