BUS101 Foundations: Social Media's Positive Impact on Daily Life

This essay discusses the positive impacts of social media on modern life, highlighting its role in enhancing communication, promoting awareness, and providing a platform for individuals to showcase their talents. It emphasizes how social media facilitates global connectivity, enabling people to communicate with friends and family across distances and expand their social circles. The essay also explores how social media allows individuals to share their views and opinions, gather information, and make informed decisions. Furthermore, it examines how social media serves as a tool for raising awareness about important issues and providing support during crises. The essay concludes that social media has revolutionized the way people interact and has become an essential tool for personal and professional growth, contributing significantly to the overall improvement of lives.

“SOCIAL MEDIA IS
IMPROVING LIVES”

SOCIAL MEDIA
 Social media has a great role.
 Giving growth to many companies.
 It has an essential part in the lives of many
individuals.
 It is a tool which is used by many individuals and
also by the companies.
 Purpose is to promote and aid communication.
 It is changing the way of communication and the
way of interaction (Dukart, 2018).

SOCIAL MEDIA COMMUNICATION
 Communicate with their friends by sitting anywhere in the world.
 For example: if an individual is sitting in Australia then he or she
can communicate in a proper manner with the help of social
media.
 People not only communicate with their friends and also meet
new individuals.
 New bonds and expand their social circle.
 Make friends and also enhancing the connection between the
people.
 Brought a drastic change in the way of communication and also
expanded the social connection between the people. (Fan and
Gordon, 2014).

SOCIAL MEDIA ( VIEWS AND
OPINIONS )
 Individual to share their views and opinion.
 By sharing their views and opinion they can also gather the
opinion of their relatives, friends (Sunstein, 2018).
 Correct decisions.
 Gather or collect the information and can take accurate
decisions that are beneficial in their lives.
 There are many groups and pages which give help to the
individuals on social media sites.
 Attention can be grabbed internationally and nationally (Ngai
et al., 2015).

SOCIAL MEDIA AWARENESS
 People get information and they stay aware of the activities .
 Social media give each and very information prevailing in the
surrounding and through this, the people can gain information.
 People are more focused on reading the news feed on
Facebook or on Instagram.
 Reading newspaper has been reduced
 Also, the awareness that is gained through social media helps
the teenagers or the people to manage the situations.
 Natural disaster or any devasting destruction takes place then
social media is an ideal platform that helps to deliver the
information asking for assistance or support (Ngai, Tao, and
Moon, 2015).

SOCIAL MEDIA TALENT
 Individual to show their talent.
 Information can be given to the large audience in an easy
manner.
 Making videos of dancing or any other skill possessed which
is possessed in an individual can be circulated through social
media sites.
 It is an easy way to show their talent to large audience in less
time. There are also many opportunities which can be
grabbed by the individual by showing their skill or the
capability through social media platform (Khilji, Tarique and
Schuler, 2015).

SOCIAL MEDIA TALENT
 Many individuals are famous just because of the social media
platforms. The interest of the individuals can be showcased
with the help of social media platform.
 It can be evaluated that it is a platform which give success
and also make the people famous who have different skill or
talent. Like for instance: if a person has interest to review the
food of different places then he or she can post their pictures
or the videos (Kelly et al., 2015).
 There are also many people who achieved success by posting
their videos and pictures of their skill on the social media
platform.

CONCLUSION
 Special skill can be showcased in a large audience in less
time.
 So, it has been concluded that social media plays a great role
in the present scenario
 It has brought a drastic change in the lives of people.
 It is a platform through which people can achieve success
and also can share their ideas and views in an effective
manner.
 The use of social media has enhanced and it has given
success and popularity to the large audience or the people.
 Therefore, the lives of the individual have changed because
of the social media.

REFERENCES
 Dukart,B., 2018.Benefit of social media.[Online]. Available at:
https://coschedule.com/blog/benefits-of-social-media-marketing-for-business , [Accessed on 31
May, 2018].
 Fan, W. and Gordon, M.D., 2014. The power of social media analytics. Communications of the
ACM, 57(6), pp.74-81.
 Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks:
food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
 Khilji, S.E., Tarique, I. and Schuler, R.S., 2015. Incorporating the macro view in global talent
management. Human Resource Management Review, 25(3), pp.236-248.
 Leonardi, P.M., 2014. Social media, knowledge sharing, and innovation: Toward a theory of
communication visibility. Information systems research, 25(4), pp.796-816.
 Ngai, E.W., Moon, K.L.K., Lam, S.S., Chin, E.S. and Tao, S.S., 2015. Social media models,
technologies, and applications: an academic review and case study. Industrial Management &
Data Systems, 115(5), pp.769-802.
 Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and
conceptual frameworks. International Journal of Information Management, 35(1), pp.33-44.
 Sunstein, C.R., 2018. # Republic: Divided democracy in the age of social media. Princeton
University Press.