Social Media in Organization

This article discusses the use of social media in organizations, including its purposes, benefits, and challenges. It also explores the research methodology used to study this topic.

Running head: SOCIAL MEDIA IN ORGANIZATION
SOCIAL MEDIA IN ORGANIZATION
Name of Student
Name of University
Author’s Note

1SOCIAL MEDIA IN ORGANIZATION
3. a. My organization utilizes social media for several purposes, some purposes are
mentioned below
 Increasing the visibility of our personal brand and the business
 Built as well as cultivate the professional as well as personal networks
 Develop as well as grow the relationship between influencers and customers
 Engaging in real time and two-way interaction with various people, it also includes
answering various queries
 Distribute as well as publish original content which demonstrates our expertise
 Communicate with the community of advocates, supporters and followers
 Generating new leads as well as boost sales for the business
Social media platform is used by my organization for staying connected with its
customer and verify their target customers. It also helps us to know the demands and
expectations of customers and innovate strategies for fulfilling the demands of customers, it
is also used for our brand promotion. However using social media in workplace also makes
us face some problems such as wastage of time due to distracted employees, disclosure of
organizational data on social media and many more (Blau, 2017). These issues are faced and
some strategies have been utilized which restrict employees from using social media, only
employees who belong to the department of social media marketing are allowed to use social
media for professional purposes.
b. The academic research methodology that has been used is inductive research approach, in
this approach various know premises had been used for generating untested conclusions. The
methodology that has been used for interviewing is personal interview (Guesalaga, 2016).
The intrusion methodology has been used in order to gain a basic idea regarding the ways an
organization can use social media for their benefits, the interviewing methodology has helped

2SOCIAL MEDIA IN ORGANIZATION
in knowing the exact results of how an organization uses social media for purposes like
marketing, brand promotion and many more (Ngai, Tao & Moon, 2015). In academic
research secondary data obtained from internet sources had been obtained and in interviewing
methodology, primary data has been received through personal interview.
Inductive research methodology gives a proper overview of the reasons why an
organization uses social media and how it helps them on the other hand this methodology
draws conclusion which is very vulnerable to change in various variable that we are not
actually aware of (Devereux, Melewar & Foroudi, 2017). Personal interview provides
appropriate data regarding how the organization uses social media, besides this, the weakness
of this is that it requires the data to be entered or recorded manually.

3SOCIAL MEDIA IN ORGANIZATION
References
Blau, P. (2017). Exchange and power in social life. Routledge.
Devereux, L., Melewar, T. C., & Foroudi, P. (2017). Corporate Identity and Social Media:
Existence and Extension of the Organization. International Studies of Management &
Organization, 47(2), 110-134.
Guesalaga, R. (2016). The use of social media in sales: Individual and organizational
antecedents, and the role of customer engagement in social media. Industrial
Marketing Management, 54, 71-79.
Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media research: Theories, constructs,
and conceptual frameworks. International Journal of Information
Management, 35(1), 33-44.