Social Media in Organization

Running head: SOCIAL MEDIA IN ORGANIZATION
SOCIAL MEDIA IN ORGANIZATION
Name of Student
Name of University
Author’s Note

1SOCIAL MEDIA IN ORGANIZATION
3. a. My organization utilizes social media for several purposes, some purposes are
mentioned below
 Increasing the visibility of our personal brand and the business
 Built as well as cultivate the professional as well as personal networks
 Develop as well as grow the relationship between influencers and customers
 Engaging in real time and two-way interaction with various people, it also includes
answering various queries
 Distribute as well as publish original content which demonstrates our expertise
 Communicate with the community of advocates, supporters and followers
 Generating new leads as well as boost sales for the business
Social media platform is used by my organization for staying connected with its
customer and verify their target customers. It also helps us to know the demands and
expectations of customers and innovate strategies for fulfilling the demands of customers, it
is also used for our brand promotion. However using social media in workplace also makes
us face some problems such as wastage of time due to distracted employees, disclosure of
organizational data on social media and many more (Blau, 2017). These issues are faced and
some strategies have been utilized which restrict employees from using social media, only
employees who belong to the department of social media marketing are allowed to use social
media for professional purposes.
b. The academic research methodology that has been used is inductive research approach, in
this approach various know premises had been used for generating untested conclusions. The
methodology that has been used for interviewing is personal interview (Guesalaga, 2016).
The intrusion methodology has been used in order to gain a basic idea regarding the ways an
organization can use social media for their benefits, the interviewing methodology has helped