Social Media Influencers

Social Media
Influencers

INTRODUCTION...........................................................................................................................1
QUESTIONS...................................................................................................................................1
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CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Social media is a platform of communication through which millions of people come
closer to share their information with their friends, businessmen’s or overall public. It’s a
network of where exchange of thoughts incurred in virtual communities to inform others about
own personal or professional changes. Some of the major platforms of social media that are used
by corporate world and common people are; Facebook, Twitter, Instagram, Snapchat, Youtube
etc. As a result, social media influences also emerges due to the presence of social site for
promoting the corporate brands over internet platform to grab the mind of modern public (Abidin
and Ots, 2016). Therefore, this assignment is going to highlight the role which is played by
social media influencers in advertisement of goods and how they choose certain goods.
Although, project will fully have surrounded about influences but the main objective of this
assignment is to outline the significance of ethical theories, convention morality and universe
morality in social media promotion. Along with this, project will throw some lights on the
stakeholder whose are getting influenced by influencers with the help of stakeholder map and
theory. Lastly, report will discuss the triple bottom line by considering the distinct relevant
factors like; social, financial and environmental.
QUESTIONS
1.
According to the given case study, there is a maximization in social media influencers
because access of media platform has already increased in public to create a social relationship,
friendship with long distance people, for acquiring news about the current situation of nation,
awareness and many more. Social media is used by almost 95% of the individual across the
globe for different purposes such as; analysis of distinct alternatives, knowing about the current
trend, news feeding and most importantly for stress releasing. As a result, corporate firms is
considering this platform as a most influential tool for enhancing their business sales by
understanding the needs of desired consumers with their posts, choices and preferences. For
example; every firm can design their page and encourage other users to follow their page to get
regular updates about new arrivals, changes or anything (Audrezet and et. Al., 2017). This
process provides convenient facility to the customers because human beings are becoming too
much lazy and inactive in this modern world with full of technologies. Mainly, advanced
technologies played a significant role in changing the life of common people as somewhere it too
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much beneficial but at the same time excessive use of modern tools influence every individual in
negative manner too. For example; online shopping, transactions or e-commerce activities has
minimized the bodily movement of human beings due to which individuals are getting too lazy
which automatically influence their health. Therefore, conversion of life from traditional to
modern enforce corporate world to use social media influencers to promote their newly launched
products with the use of recognizable face. For instance; celebrities, politicians, actors, expertise,
leading scientist, businessmen’s, owner of successful business and many other famous faces are
used by corporate world to increase their product sales. On the other hand, influencers also
consider necessary factors before selecting the goods for promotion such as; ethical principles,
morality, difference between right or wrong, dignity or respect towards society henceforth
(Audrezet, De Kerviler and Moulard, 2018).
Ethics is also known as moral philosophy which cover the systematizing, defending and
suggesting the difference between right or wrong conducts. Mainly, this element is acquired by
influencers for resolving the questions related with human morality by explaining the concept in
several terms such as; good or evil, right or wrong, virtue or vice, justice and crime. Therefore,
every media influencer also having some ethical principles and follow some ethical philosophy
or approaches in their life to get committed towards their own beliefs. For example; few
celebrities are having a principle of donating 15% of their earnings from every movie to poor
people or to those whose are not having homes. This shows that, this belief is set by his/her
personal soul instead of getting enforced by any other individual. Basically, ethical theories play
a very significant role in providing the part of judgment making foundation for decision making
as when ethics requisite to use because these approaches highlight the opinions from which a
person obtain assistance while making any life decision. Therefore, as per the given scenario,
social media influencer is also need to follow some essential norms, rules and regulations in their
life while selecting the product for promotion. Although, every influencer is performing same
job that is promoting the company’s product by sharing organizational ideas or plans with whole
society but before selecting it they consider all the necessary elements to satisfy their ethical
theory. According to the ethics, there are distinct kind of theories are present which shows the
foundation of decision such as; deontology, utilitarianism, rights and virtue (Booth and Matic,
2011).
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