Social Media is the Future of Marketing for Automobile Industry in Australia

Social Media is the Future
of Marketing for
Automobile Industry in
Australia
Name and Student Number

Analyzing the Business Decision or Problem
This research will aim to examine the role of social in the Australian
automobile industry. The advent of web 2.0 and internet of things have
resulted in significant increase in online users. This is the reason that
majority of the companies in the global market has been using social media
marketing to attract their consumers as it provides greater penetration into
the market at faster rate and cheaper prices (Schivinski & Dabrowski,
2016). The advancement of technology has also facilitated the consumers in
accessing internet and social media websites from all touch points such as
smart phones, laptops, tablets and desktops. The number of social media
have increased and it is increasing significantly and it is best time for the
companies to use social media effectively to develop sustainable competitive
advantage in the market.
Australian population have changed their preferences and prefer
using imported cars which has resulted in the exit of local manufacturing
companies like Ford, Holden and Toyota. These companies have closed
down factories due to the high production costs (motoring.com.au. 2019).
However, these companies are still significantly present in the markets as
the Australian population likes importing their cars from international
market. The presence of large number of companies in the market has
shown that there is intense competition (Selwyn, 2018). In this light of
context, the research will examine the use of social media marketing by the
companies in the Australian market and the way it affected their
performances.
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OVERALL RESEARCH DESIGN – EVALUATING OPTIONS
Research design has been defined differently by different authors
where some consider it as the method of choosing between the qualitative
and quantitative data approach (Creswell & Poth, 2017). On the contrary,
there are others that consider it as the method of choosing the methods for
collecting data and evaluating it effectively (Schoonenboom & Johnson,
2017). In simplified terms, it can be defined as the general plan for
collecting data systematically and use it effective to generate significant
findings. There are mainly three types of research designs, explanatory,
exploratory and descriptive research design (Schoonenboom & Johnson,
2017). The exploratory research is used for exploring data in studies which
lacks in depth analysis in the past. This type of research design is used for
shaping the research problem more effectively for conducting further
conclusive research on it. This research is flexible as it can change the
direction of the research at any point based on the findings (Morse, 2016).
The descriptive research is used for description of behavior and prediction
of one variable to another variable. On the contrary, the explanatory
research design is used for establishing the cause and effect relationship
between two variables in the research. In this research, sequentially
explanatory design will be used where both qualitative and quantitative
analysis will be performed. In sequentially explanatory design, the
quantitative data is analyzed initially and then qualitative analysis is
performed to valid the results from the quantitative analysis (Riff et al.,
2019). This research has taken up a pragmatist view which means that
different research methods will be used to address the different research
questions.
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