Integrated Business Research Methods Research 2022

Running head: INTEGRATED BUSINESS RESEARCH METHODS
Integrated Business Research Methods
Name of the student
Name of the university
Author note

INTEGRATED BUSINESS RESEARCH METHODS1
Research Design
Research design is the process of choosing between diverse methods
necessary for gathering data and analysis (Leavy 2017). It implies that it chooses
whether a qualitative or quantitative research design is suitable for the study. On the
contrary, Almalki (2016) has defined research design as the strategy that includes
detailed description of the methods and steps used for gathering information and
examining it for addressing the objective of the research. This research will choose a
mixed method research design which implies that both quantitative and qualitative
research methods will be used in this investigation.
This research will use the explanatory research design as it facilitate in
developing a highly structured research where causal relationship, behavioural
description and predictive models can be developed (Alavi et al. 2018). However, the
current research will use a sequential explanatory research design where a
sequence will be used for gathering data and examining it. Initially, quantitative data
will be collected and examined to generate relevant results and then qualitative
evaluation will be performed to prove and validate the results from the quantitative
investigation.
Philosophy and approach
Research philosophy includes the assumptions, beliefs and values necessary
for gaining knowledge in the research. The philosophical stance in the research
determines the assumptions made in every phase of the study while gathering and
evaluating the data. This research has chosen pragmatism as the philosophical
position for the current study. Pragmatism provides flexibility to the research design
by solely focusing on the research questions for developing effective methods for
information gathering and inquiry (Da Veiga 2016). It implies that research methods
are chosen based on each research question as different approaches may be
required to address different questions in the research. Pragmatism suggests that
multiple realities exist and there are different ways of interpreting a single problem as
long as valid justifications and actions can be provided for the theory (Gog 2015). It
will helps in moving from the continuum away from general stances of positivism and
interpretivism. Pragmatism will help in choosing methods suitable for addressing

INTEGRATED BUSINESS RESEARCH METHODS2
each of the research questions. It implies that all the research questions can be
streamlined effectively in this research.
In case of the approach, the research will choose an approach that matches
up to the chosen research philosophy. As pragmatism has been chosen as the
research philosophy, the research can choose both inductive and deductive for the
research but the deductive approach is more suitable for the current research. The
deductive approach uses a logical approach for collecting data and evaluating it
using quantitative and qualitative methods (Da Veiga 2016). The deductive approach
will facilitate in testing the hypothesis and validating the theories discussed in critical
analysis of the past literary sources. It will also facilitate in performing content
analysis of the data collected by identifying the patterns within the in depth answers.
Research instrument
In this these two research instruments will be used for gathering information
and evaluating it. Research instrument consists of the tools used to gather data in
the current research. The first research instrument to be used in the research is the
survey questionnaire which is used for quantification of data and is used to collect
data from large sample size of respondents (Catlett et al. 2017). The survey
instrument will include 15 questions in the research and this questions will be close
ended questions. Close ended consists of questions which have bounded answers
and the respondents have to choose among the available options. This implies that it
requires less though as the available options help the respondents in choosing the
perfect option suitable to their opinion. The close ended questions are used in
stances where the respondents lack technical knowledge on the research so the
questions are developed using simple languages which facilitates them in answering
these questions (Rozendaal, Opree and Buijzen 2016). However, it is not necessary
to include only close ended questions within the survey questionnaire and it may
include mixed questions to gather both in-depth answers and quantitative data from
the survey.
The survey questionnaire will consist of questions divided into various where
one sections includes the demography of the research participants and the
remaining question addresses the independent and dependent variable in the
research. The demographic questions will include factors such as gender, age,